Lake Ray Roberts

Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's fav...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been tha...

Zoom U-V Speed Craw With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s g...

War Eagle Spinnerbait The Screaming Eagle weight distribution allows it to be burned through the water as fast as possible without rolling over, h...