The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard...

Strike King Rage Tail Bug, 4" The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creat...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

War Eagle Heavy Finesse Jig The Heavy Finesse Jig is at home being dragged across rocks, flipped near wood or anything in between. Featuring a pre...

6th Sense Divine Swim Jig The 6th Sense Divine Swim Jigs can be dragged, swam, stroked, or flipped and retrieved through rocks, trees, bushes and g...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

6th Sense Divine Shakey Worm  This uniquely designed worm is one you will not find another like on the market. Designed to match perfectly with our...

The Ol’ Monster, the big worm by which all other big worms are judged, now has an even bigger brother, the Magnum Ol’ Monster, 12 inches of big fis...