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Lake Specific Lures

Looking for lake-specific lures and tackle? Look no further! We've convinced local anglers - our Lake Pros - who are on the water nearly every day to share their top 10 or so go-to-lures for their favorite lakes. 

Data You Can Trust

Lake Pros are anglers who have demonstrated their fishing experience via tournament results, or through other verifiable sources. We vet their experience so you can trust their information.

Narrow Your Lure Selections by Season, Water Clarity and Targeted Structure

Pick a state from the drop-down menu, then select a lake, then use the filter to see the recommended lures according to season, water clarity and targeted structure. Also, our Lake Pros post regularly to their respective lakes so you can learn more about what's catching fish now. Learn more about our Lake Pros

Our information is always fresh.  

Would you like to become a Lake Pro and save 20% on all your tackle purchases? 

Yes, I'd like to learn about the qualifications to become a Lake Pro!