Products

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A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signature "chattering" sound while a...

If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide range of uses and subtle natur...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible sce...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any other crankbait on the market. M...

River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rota...

Is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from hea...

Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's favo...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...

  The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to tem...

Lead bullet weights

Strike King Rage Tail Bug The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature b...

Megabass Magdrafts New 5" Magdraft! Weighing in at 3/4oz and a snack-sized 5in, the MAGDRAFT 5IN swimbait delivers that irreplaceable head-shaking,...

Karashi Twitch Bait The latest generation of finesse baits out of Japan, the Megabass Karashi Twitch Bait offers anglers a unique approach to those...

Bonehead BX Jig Head, 10 Pack   BoneHead Tackle BX Jig Heads are high quality jigs with molded 3D eyes and sharp sickle hooks. The guys at Bonehead...

Roboworm's flagship series. These are the worms that started it all, Roboworm's original straight tail worm. Computer, and robotic engineered preci...

Zoom Baby Brush Hog The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with ...

The VMC® Crossover Rings™ have a dual-channel hood which allows for either Neko or Wacky style rigging. The innovative design of the VMC Crossover ...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

Seaguar InvizX Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's v...

Strike King Rage Tail Craw, 4"   If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in ...

The Yamatanuki, a popular Japanese Yamamoto bait now available in the US, revolutionized the "heavy" soft plastic lure trend. The Yamatanuki featur...

The TITANDIVER is the new, upgraded version of the TITANRIDER, designed for weedless-style rigging of larger plastics. It features all the characte...

Sunline FC Sniper Fluorocarbon Super FC Sniper is Sunline America’s best selling product. Our pros love Sniper for its’ versatility and manageabili...