Products

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Z-Man Chatterbait Jackhammer A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signatu...

  Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide ran...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

  Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any ot...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing....

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Class...

  The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of s...

Lead bullet weights

  The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to tem...

Strike King Rage Tail Bug   The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature...

Bonehead BX Jig Head, 10 Pack   BoneHead Tackle BX Jig Heads are high quality jigs with molded 3D eyes and sharp sickle hooks. The guys at Bonehead...

5" Magdraft Restock - Early June Megabass Magdrafts New 5" Magdraft! Weighing in at 3/4oz and a snack-sized 5in, the MAGDRAFT 5IN swimbait delivers...

  The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest prov...

  Roboworm Straight Tail Worms These are the worms that started it all, Roboworm's original straight tail worm. Computer and robotic engineered pre...

Yamamoto Yamatanuki Stick Bait Poured using Yamamoto’s custom heavily weighted soft plastic formula, the Yamamoto Yamatanuki Stick Bait weighs in a...

Strike King Rage Tail Craw, 4"   If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in ...

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

  Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's virtually invi...

Super FC Sniper is Sunline America’s best selling product. Our pros love Sniper for its’ versatility and manageability. Sniper is a great choice fo...

Yum Dinger The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Te...

Berkley X9 Braid Designed for longer casting distances and maximum strength, the Berkley X9 Braided Line utilizes Berkley’s latest technologies ...

Every angler needs a good, all-around line they can trust. This freshwater main line offers the knot and tensile strength and nearly invisible perf...