Creatures

Strike King Rage Tail Craw, 4" If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a...

Strike King Rage Tail Bug, 4" The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creat...

The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest provo...

Missile Baits D Bomb Pitching and flipping has a new go-to bait. D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots...

Zoom U-V Speed Craw With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s g...

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these...

The Z-Craw takes an elongated body with forward-facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlin...

Strike King Rage Tail Baby Craw Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifeli...

Reaction Innovation Sweet Beaver, 4.2" Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The rea...

Missile Baits D Stroyer Not just for pitching and flipping, the Missile Baits D Stroyer offers versatile performance that also excels on the back ...

Gene Larew Hoodaddy Jr, 4.5" Hottest money bait on the bass tournament trail. Not too big. Not too small. Just right. 10-count bag.

Zoom Midsize Brush Hog Introducing the new Midsize Brush Hog… to split the difference when the Baby is too small and the Standard is just a bit too...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard...

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal.  The YUM CrawBug is nature re-created.  The bait is designed with three-d...

V&M Baby Swamp Hog The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility.  They work grea...

Berkley Powerbait Pit Boss Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was c...

Gene Larew Biffle Bug, 4.25" Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action...

In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when yo...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and fla...

Strike King Rage Tail Space Monkey, 4" Unbelievable detailing makes the Strike King® Rage Tail® Space Monkey Soft Bait the life of your next Texas...

Paired with a heavyweight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers...

Strike King's Perfect Plastic KVD Chunks were designed by Bass Master Classic Champ, Kevin VanDam to be one of the softest, most realistic jig trai...

Berkley The Champ Craw, 3.5" Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike...