Creatures

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Berkley PowerBait MaxScent Creature Hawg, 4" PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never be...

Berkley Powerbait Pit Boss Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was c...

Big Bite Baits BFE Was designed to flip, hence the name “Best Flipper Ever.” A thick body with added rings and a hook slot make it perfect for rigg...

Big Bite Baits Battle Bug, 5" Mike McClelland’s first signature shape with Big Bite. Mike wanted a craw shape with a subtle swimming action and lon...

Big Bite Baits Rojas Fighting Frog The Fighting Frog is available in 3 sizes and a number of fish catching colors. The color listing has a combinat...

Bitters Muskrat  Most anglers are flipping or pitching Muskrats around heavy cover. The Muskrat can easily accommodate a screw-in weight with a bi...

Bitters Salty Hog If you like fishing creature baits, wait until you tie on a Bitter’s Best Value Salty Hog.Most people fish this bait flipping it...

Creme Lures Beaver: 4" The Same Thing, Beaver, 4" long, 4 PK. Creme invented the plastic worm in 1949. Now we are proud to offer you these lures at...

Creme Lures Creature, 4" The Same Thing, Creature, 4" long, 6 PK. Creme invented the plastic worm in 1949. Now we are proud to offer you these lure...

Culprit Incredi Slim The smaller profile of the Incredi-Slim allows for easy hook-sets and is the ultimate finesse flipping bait. Perfect for Caro...

Gambler Little Otter, 3" The Little Otter measures 3.25" long. The smaller version of the Ugly Otter features a pair of boot leg feet on both side...

Gambler Ugly Otter, 4" Gambler's 4" Ugly Otter is a must have for any angler's arsenal. The Ugly Otter is designed with two small paddles on the s...

Gary Yamamoto Cowboy The perfect “line dance” partner, the Yamamoto Cowboy is an extension of Yamamoto Custom Baits' extensive line of highly effe...

Gary Yamamoto Flappin' Hog The Yamamoto Flappin' Hog was originally only available in Asia and has now officially made its way to the States. The ...

Gary Yamamoto Kreature The Yamamoto Kreature is all business. Like all baits from Yamamoto, the Kreature is loaded with salt and available in time...

Gene Larew Baby Hoodaddy, 3" Hottest money bait on the bass tournament trail. Not too big. Not too small. Just right. 10-count bag.

Gene Larew Biffle Big Bug, 5" Whether targeting big bass from the start or looking for that kicker, the 5" Biffle Big Bug is ready for the task. I...

Gene Larew Biffle Bug, 4.25" Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action...

Gene Larew Biffle Bug Jr, 3.5" Junior has all of the same family features, including the hollow oval-shaped body to hold a rattle and/or flotation...

  Gene Larew Flipping Biffle Bug Was designed by legendary angler, Tommy Biffle, and provides a more aggressive action than the original Bi...

Gene Larew Hoodaddy Jr, 4.5" Hottest money bait on the bass tournament trail. Not too big. Not too small. Just right. 10-count bag.

Bandito Bug Puts off an insane strike-enticing action the second it hits the water. Designed with a unique kicking action, the Bandito Bug gets it...

Hags Undertaker, 5.25" Combining the most prominent features of several popular and effective soft plastics, the Hag's Undertaker is designed to b...