Creatures

Strike King Rage Tail Bug, 4" The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creat...

Strike King Rage Tail Craw, 4" If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a...

The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest provo...

Missile Baits D Bomb Pitching and flipping has a new go-to bait. D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots...

Zoom U-V Speed Craw With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s g...

The Z-Craw takes an elongated body with forward-facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlin...

Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition, and these...

Strike King Rage Tail Baby Craw Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifeli...

Reaction Innovation Sweet Beaver, 4.2" Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The rea...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard...

Missile Baits D Stroyer Not just for pitching and flipping, the Missile Baits D Stroyer offers versatile performance that also excels on the back ...

Zoom Midsize Brush Hog Introducing the new Midsize Brush Hog… to split the difference when the Baby is too small and the Standard is just a bit too...

Gene Larew Hoodaddy Jr, 4.5" Hottest money bait on the bass tournament trail. Not too big. Not too small. Just right. 10-count bag.

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal.  The YUM CrawBug is nature re-created.  The bait is designed with three-d...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Gene Larew Biffle Bug, 4.25" Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action...

Berkley Powerbait Pit Boss Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was c...

In Texas and Mexico, the eight-inch lizard is a can’t miss option for the bass of a lifetime, but that doesn’t mean you should sleep on it when yo...

V&M Baby Swamp Hog The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility.  They work grea...

Paired with a heavyweight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers...

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and fla...

Strike King Rage Tail Space Monkey, 4" Unbelievable detailing makes the Strike King® Rage Tail® Space Monkey Soft Bait the life of your next Texas...

Berkley PowerBait MaxScent Creature Hawg, 4" PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never be...

Zoom Mag UV Speed Craw Responding to popular demand and the requests of the Zoom pro staff, the company hereby introduces the Magnum Ultra-Vibe Spe...