Creatures

Strike King Rage Tail Bug, 4" The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creat...

The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest provo...

Missile Baits D Bomb Pitching and flipping has a new go-to bait. D Bomb is a bulky 4 ” creature bait with a unique ribbed body that displaces lots...

Reaction Innovation Sweet Beaver, 4.2" Reaction Innovations' soft plastic baits are becoming the hottest baits in the bass fishing market. The rea...

Gene Larew Hoodaddy Jr, 4.5" Hottest money bait on the bass tournament trail. Not too big. Not too small. Just right. 10-count bag. Arbuckles Sele...

Missile Baits D Stroyer Not just for pitching and flipping, the Missile Baits D Stroyer offers versatile performance that also excels on the back ...

Zoom Midsize Brush Hog Introducing the new Midsize Brush Hog… to split the difference when the Baby is too small and the Standard is just a bit too...

Gene Larew Biffle Bug, 4.25" Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action...

Need to wake up sleepy hawgs hiding out in cover? The Strike King® Rage Tail® Smokin' Rooster is about as ''loud'' as flippin' plastics get! Meaty...

Strike King Rage Tail Space Monkey, 4" Unbelievable detailing makes the Strike King® Rage Tail® Space Monkey Soft Bait the life of your next Texas...

The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standard...

Paired with a heavyweight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flappers...

Reaction Innovation Kinky Beaver Reaction Innovations has done it again with the introduction of the new Kinky Beaver. Building upon the successfu...

Berkley PowerBait MaxScent Creature Hawg, 4" PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never be...

Strike King KVD Game Hawg, 4" Looking for a creature bait that excels in heavy cover—that won't hang up on every leaf and stem it touches? The Str...

Zman Boar HogZ The new 4" Boar HogZ is a super-versatile power-fishing bait that anglers can employ for a wide array of applications ranging from p...

Live Target Shrimp The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head a...

Gary Yamamoto Cowboy The perfect “line dance” partner, the Yamamoto Cowboy is an extension of Yamamoto Custom Baits' extensive line of highly effe...

Reaction Innovations Spicy Beaver Our newest addition to our dam of Beavers. The Spicy Beaver has a tremendous thumping vibration while swimming ma...

V&M J-Proz Series J-Bug Introducing the all-new J-Proz series "J-Bug" designed by 2 time Bassmaster Elite Champion Jacob Powroznik. Designed sp...

Gene Larew Biffle Bug Jr, 3.5" Junior has all of the same family features, including the hollow oval-shaped body to hold a rattle and/or flotation...

River 2 Sea Mad Yabbie River2Sea’s evolution of the original Yabbie transforms into the Mad Yabbie. The soft plastic’s double-ribbed body provides...

Lake Fork Trophy Lures Fork Creature The Lake Fork Tackle 5" Fork Creature is an irresistible combination of a curl tail grub, a ringed worm, and ...

Reaction Innovation Double Wide Beaver, 5.2" The Double Wide Beaver is the larger version of the very popular Sweet Beaver and is designed for fli...