Soft Plastics

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

Strike King Rage Tail Craw, 4" If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a...

The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to temp...

The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Texas, Caroli...

Bonehead Stump Bug The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tub...

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This ...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sa...

Strike King Mr. Crappie Shadpole Curlytail: 2" The Strike King® Mr. Crappie® ShadPole Curly Tail is an expanded offering based on the Mr. Crappie ...

The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with the slightest provo...

Strike King Rage Tail Bug, 4" The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creat...

Berkley PowerBait Pre-Rigged Swim Shad Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 ye...

Culprit Original Worm A proven leader for more than three decades, The Original Culprit Worm has outperformed all others — continuing a tradition ...

Strike King Rage Tail Menace: 4" The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are h...