Soft Swimbaits

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sa...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

Strike King KVD Blade Minnow, 4.5" The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great al...

Slik Baits Hammer Shad One of the best search baits we offer! Amazing paddle tail action. Pairs well with chatter baits, spinnerbaits and jigs.  2...

PowerBait Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natur...

Bull Shad Swimbaits Bucca Burrito Wanting a better swimbait to better effectively fish Mexico’s Lake Baccarac, the team from Swimbait Universe pet...

Texas Swimbaitz Line-Through Swimbaits 6 1/4" top hook line thru. These swimbaits are made of highly durable plastic and are all painted here in Te...

Motivated Genesis Minnow Perfect small shad immitation for tough bass on pressured lakes. It excels during the shad spawn worked really slow! 

Bull Shad Swimbaits Nacho Nacho! Shorter and Thinner profile than the Bacca burrito. 4.5" Bait, weighs 1.3 Oz

Smash Tech Weedless Gizzard Swimbait 6" The 6" Weedless Gizzard Shad is the perfect size for getting big bites as well as numbers.  Paired with a w...

Lake Fork Trophy Lures Live Baby Shad (Pin Tail) The newest addition to our well known swimbait family of lures is the new “LIVE” BABY SHAD. This 2...

Missile Baits Spunk Shad The brilliant team at Missile’s HQ delivers their take on one of the most productive bladed jig trailers roaming the water...