Soft Swimbaits

  The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of s...

  The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even ...

Biwaa Kapsiz HD Rigged Swimbait Perfect for those times when you need a big bite but still want to catch every fish around. Made for fishing around...

Grow Design Works G Flag 150 and Repair Kit *Kit sold separate Built to capture the erratic action of its predecessor in an ultra-realistic panfi...

  CAST Prodigy Swimbait  A lot of work went into creating the PRODIGY so that it is extremely durable but also has amazing action. By not having to...

Bull Shad Swimbaits Bucca Burrito Wanting a better swimbait to better effectively fish Mexico’s Lake Baccarac, the team from Swimbait Universe pet...

Strike King KVD Blade Minnow, 4.5" The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great al...

Rapala Crush City Bronco Bug 4" -  6 pack   Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboratio...

Evergreen Last Ace 128S  The Evergreen International Last Ace 128S enables anglers to master the 'mid-strolling' technique, specially designed to t...

Bull Shad Swimbaits Nacho Nacho! Shorter and Thinner profile than the Bacca burrito. 4.5" Bait, weighs 1.3 Oz

Megabass Spark Shad Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the Spark Shad is a hand-poured paddle-tail worm with a hull-...

Biwaa Kapsiz Swimmer Perfect for those times when you need a big bite but still want to catch every fish around. Made for fishing around grass and ...

Slik Baits Hammer Shad One of the best search baits we offer! Amazing paddle tail action. Pairs well with chatter baits, spinnerbaits and jigs.  2...

Texas Swimbaitz Line-Through Swimbaits 6 1/4" top hook line thru. These swimbaits are made of highly durable plastic and are all painted here in Te...

PowerBait Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natur...

Grow Design Works Flag 170 Featuring a soft-bodied construction to support a variety of flexible movements, the Grow Design Works Flag 170 Soft Gli...

Grow Design Works Flag 255 Featuring a soft-bodied construction to support a variety of flexible movements, the Grow Design Works Flag 255 Soft ...

Biwaa Submission Swimbait The Submission Shad 3″ Swimbait will allow you to get a perfect lifelike action even with the slowest retrieve. The SubMi...

Motivated Genesis Minnow Perfect small shad immitation for tough bass on pressured lakes. It excels during the shad spawn worked really slow! 

Lake Fork Trophy Lures Live Baby Shad (Pin Tail) The newest addition to our well known swimbait family of lures is the new “LIVE” BABY SHAD. This 2...

Evergreen Last Ace 103S Features: • Benefits: Best for FFS/mid-strolling technique • Target: All Freshwater & Inshore • Specs: Sinking | 4”

Rapala Crush City Mayor Swimbait  2.5" 8 pack 3" 8 pack  4" 6 pack Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is th...

Netbait BaitFuel Blip Minnow 3" Swimbait Built around a unique triangular-cut tail for tight-pitched kicking movement, the NetBait BaitFuel Blip Mi...