Soft Swimbaits

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sa...

Berkley PowerBait Pre-Rigged Swim Shad Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 ye...

Strike King Rage Swimmer Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better be...

These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different ty...

Gary Yamamoto Zako The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s sli...

Big Bite Baits Cane Thumper The Dean Rojas Cane Thumper is now available in three sizes 3.5″, 4″ and 5″. The Cane Thumper has large ribs on the b...

Lake Fork Trophy Lures "Live" Magic Shad The Magic Shad is an irresistible likeness of the real thing with its natural shad body and a unique spad...

Big Bite Baits Shad: 4" A very versatile bait, the Big Bite Baits Shad features an incredibly lifelike shad profile proven to fool bass across the ...

Reaction Innovation Little Dipper Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and ...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

Xcite Shadnasty Swimbait The Shadnasty from Xcite Baits is redefining the paddle-tail swimbait market. At 4” long, it is the perfect choice for a ...

Jackall Rhythm Wave Deceptively simple, the Jackall Rhythm Wave Swimbait delivers a perfectly balanced presentation that stands head-and-shoulder...

MegaBass Magdraft Designed for hard-thumping action with a medium-slow to medium retrieve, MAGDRAFT’s tail kicks into gear quickly, sending vibrat...

Lake Fork Trophy Lures Sickle Tail Baby Shad The Sickle Tail Baby Shad swimbait features a narrow sickle tail, whether fished vertically or horizo...

MegaBass Magslowl: 5" Tailor-made for slow retrieves, Megabass MAGSLOWL 5  is a 5in. swimbait built to lure predators with a sultry tail kick. Unl...

Reaction Innovation Skinny Dipper Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won'...

Missile Baits Shockwave 4.25" Feel the fish blasting the 4.25" Shockwave when you put on this versatile swim bait. The 4.25” bait has a medium tai...

6th Sense Divine Swimbait Divine Swimbait 3.2 Series: (3.2in. - 7/pk)Little brother to the 3.8 Series, the Divine Swimbait 3.2 Series has the same ...

V&M Thunder Shad Jr: 3.5" The V&M Thunder Shad and Thunder Shad Jr, mimics a variety of baitfish including shad, shiners, and bream.  The ...

V&M Thunder Shad: 5" The V&M Thunder Shad mimics a variety of baitfish including shad, shiners, and bream.  The tail provides a natural ac...

Storm 360GT Searchbait Swimmer Jig The 360GT Searchbait® Swimmer has a molded diving lip that adds crankbait action and depth control. Exclusive ...

Lunker City Swimmin' Ribster, 4" A Swimbait style worm. The design of the outer diameter of the rings defines the lure's appearance while the subs...

Lake Fork Trophy Lures Boot Tail Magic Shad, 4.5" The Boot Tail Magic Shad Swimbaits feature a “Boot Tail” design that utilizes an innovative tail ...