Hard Baits

A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signature "chattering" sound while a...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any other crankbait on the market. M...

River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rota...

Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's favo...

Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered ChatterBait Elite EVO. Constru...

Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lure for all bassin' situatio...

Combining a holographic soft plastic minnow body with a downsized version of Z-Man's exclusive ChatterBait creates a unique bait that is deadly on ...

Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur anglers alike, setti...

  Yellow Magic Poppers The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous att...

The Z-1  and Z-2 delivers excellent stability in current and “bulldog contact,” relentlessly contacting bottom structure to trigger frenzied react...

  Santone Lures Pretender Spinner Santone Lures Pretender spinnerbaits are hand-assembled with only the finest quality components available to ensu...

A tournament quality bladed jig in a bite-sized package, the ChatterBait MiniMax emits a potent yet subtle bladed jig vibration. Z-Man's patented C...

  6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking ...

Unique bill produces powerful splatter, spit and bubbles that appeal to the fish. A body designed for air-resistance reduction, and tungsten weight...

The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

H&H Single Spinner: 3/8 oz These lures have literally caught Bass by the thousands. There's hardly a Bass fisherman in the South who doesn't h...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same...

The Shane's Baits Moneyball Umbrella Rig is led by a military grade aluminum head that is turned on the most precise Swiss machines to ensure impec...

  Luhr-Jensen BangTail Bang-Tail spinners work better because they're designed better. Featuring a built-in swivel that virtually eliminates line t...

Crafted for victory in the toughest fields, the sv-3 draws inspiration from the legendary v-3, which earned its place in history as one of the pion...