Hard Baits

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any other crankbait on the market. M...

River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rota...

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Class...

Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lure for all bassin' situatio...

Megabass Vision 110 Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur ...

  6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking ...

Berkley Choppo Top Water Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top...

Yellow Magic Poppers The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous atte...

Berkley Frittside Designed by the legendary crankbait angler, David Fritts, the Berkley Frittside Crankbait is based on the crankbait that helped D...

  Strike King Red Eyed Shad The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff,...

  Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been th...

Evergreen SB Topwater Unique bill produces powerful splatter, spit and bubbles that appeal to the fish. A body designed for air-resistance reductio...

Clutch Swimbait Co. Eco Glide Bait 6.25" -  1.75oz The Clutch Eco set out to break the mold on traditional glide baits by providing high end...

Megabass Super Z1-Z2-Z3 Crankbait The Z-1  and Z-2 delivers excellent stability in current and “bulldog contact,” relentlessly contacting bottom st...

Lake Pro Tackle Casting Slab All of our lures are hand-cast from 99% pure lead. Making them "bendable" to adjust their action. Solid colors are p...

  Bomber Slab Spoon Timeless shape and proven colors make it a true multi-specie lure. Great for bass, trout and striper fishing. Whether casting f...

Restock Coming Soon... Division Rebel Tackle Tiny Klash Low Float The Klash displays  one of the the highest degree of engineering ingenuity and pr...

6th Sense Cloud 9 The Series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the r...

The Shane's Baits Moneyball Umbrella Rig is led by a military grade aluminum head that is turned on the most precise Swiss machines to ensure impec...

Spro BBZ 1 Rat Re-released fall 2022, the Spro BBZ-1 Rat has a new tail design that is made out of Elaztech plastic. This new design fixes the pro...

  Strike King Red Eyed Shad Tungsten 2 Tap The pros know. The original Strike King® Red Eye Shad rattle bait is the most-thrown, most productive li...

Tactical DD Crank Designed by Tactical Bassin’s own Matt Allen and Tim Little,the River2Sea Tactical DD Crankbait brings a new approach to crankbai...

  Spro RK Crawler 55  The Rk Crawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting acti...