Crankbaits

Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's fav...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking r...

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

Strike King Red Eyed Shad The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, ...

Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been tha...

6th Sense Crush Flat 75X The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, ...

Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin ...

Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike K...

Strike King Red Eyed Shad Tungsten 2 Tap The pros know. The original Strike King® Red Eye Shad rattle bait is the most-thrown, most productive lip...

The Kraken 5 The Kraken 5 may look similar to other square bills out there but that's where it stops. We have tested and can get these baits down t...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

The Norman Deep Diver has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge fishing in ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

Johnson ThinFisher Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an...

Spro Little John The Little John was designed by B.A.S.S Elite Series Angler John Crews. The Little John has a computer chip bill that is more dur...

A Bassmaster Classic victory and over $1 million in prize money doesn't happen by accident. The Bomber Fat Free Shad is a flat-sided deep-running ...

Storm Original Wiggle Wart Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. ...