Expanding on their legendary line-up of premium jerkbaits, the Megabass Vision 110+1 Jr. Jerkbait now offers the proven Bassmaster Classic winning ...

Stanford Baits Boom Boom Frog Stanford Baits teamed up with Elite Series pro, Fred Roumbanis, to develop the one-of-a-kind, Stanford Baits Boom Bo...

Stanley Rattling Casting Jig is the jig that started it all. It has won more tournaments than any other jig in the Stanley lineup. The hand-tied Bi...

Stanley Top Toad Is a floating hollow body frog that has all the popular features of their top-selling Ribbit, with the added advantages of a coll...

Daiwa Crossfire Spinning Rod Has a high performance graphite blank. Featuring titanium oxide guides and a stainless steel hooded reel seat keeps yo...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Clas...

Zman Chatterbait Jackhammer A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signatu...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

Daiwa Peanut Crankbait Beautifully crafted, these Daiwa Peanut Crankbaits were designed with rattles and to swim in a very tight wobble. These cran...

The Concept A is a smooth, lightweight reel that performs. Engineered with the right materials in the right places, it is built to withstand the ri...

Live Target Hollow Body Craw A premium blend of form and function, the LIVETARGET Hollow Body Crawfish Jig offers an undeniably realistic design t...

Rapala ScatterRap Countdown Crankbait Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that ...