Layla's Big Bass It all started when bass fishing parents, Laura & Kevin, wanted to read their daughter a book with fewer princesses and unico...

Dobyns Sierra Series Spinning Rods feature high modulus graphite blanks, Fuji Alconite guides, Fuji reel seats, Kevlar wrapping and Portugal AA-co...

SPRO Flappin Frog 65 Joining the legendary family of Spro Frogs, the Spro Flappin Frog 65 delivers a kicking and buzzing action that triggers feroc...

Expanding on their legendary line-up of premium jerkbaits, the Megabass Vision 110+1 Jr. Jerkbait now offers the proven Bassmaster Classic winning ...

Stanford Baits Boom Boom Frog Stanford Baits teamed up with Elite Series pro, Fred Roumbanis, to develop the one-of-a-kind, Stanford Baits Boom Bo...

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Clas...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Zman Chatterbait Jackhammer A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signatu...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

Berkley Cutter Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David F...

Live Target Hollow Body Craw A premium blend of form and function, the LIVETARGET Hollow Body Crawfish Jig offers an undeniably realistic design t...

Rapala ScatterRap Countdown Crankbait Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that ...

Temple Fork Outfitters 1 pc. Crankbait Baitcast Rod: 7'9", Medium Temple Fork Outfitters Gary Loomis Tactical Series Crank Bait Rods load evenly f...