Sufix G-CORE X13 Braid Delivering a new level of smoothness, the Sufix 131 G-Core Braided Line is built with 13 fibers (12HMPE Fibers + 1 GORE Per...

Z-Man Ned Lockz Head Designed for the Midwest Finesse “Ned Rig” technique, the Z Man Ned Lockz HD Jig Head is a finesse-sized jighead that can be f...

Picasso Double Willow Light wire Spinnerbaits  Piccasso spinnerbaits use .032 diameter stainless wire to create a unique elliptical movement of th...

VMC Crossover Pliers An innovative new approach to rigging your favorite Wacky and Neko style baits, the VMC Crossover Pliers are a game-changer. ...

VMC Crossover Ring An innovative and versatile approach to O-rings, the VMC Crossover Rings give you multiple rigging options. Featuring VMC’s uniq...

Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's fav...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

Zman Chatterbait Jackhammer A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signatu...

Beautifully crafted, these Daiwa Peanut Crankbaits were designed with rattles and to swim in a very tight wobble. These crankbaits dive from 3 feet...

13 Fishing Concept C Baitcast Reel, 6.1oz, Right Retrieve The light sexy C model reels feature Airfoil Carbon sideplates, and an upgraded stainless...

The Concept A is a smooth, lightweight reel that performs. Engineered with the right materials in the right places, it is built to withstand the ri...

Live Target Hollow Body Craw A premium blend of form and function, the LIVETARGET Hollow Body Crawfish Jig offers an undeniably realistic design t...