Orochi XX Braillist Chose bottom-contact applications as its raison d’être, delivering a dramatic increase in sensitivity that allows anglers to “r...

Daiwa Tatula SV TW 70 Casting Reel  Combining the power of Daiwa’s SV Concept Spool and the patented T-Wing System, the Daiwa Tatula SV TW 70 Cast...

Haymaker EWG Is truly a one-of-a-kind design.  The extra wide gap can accommodate any soft bait, for any presentation.  The angled-up Super Needle ...

Picasso All terrain Weedless In Line Spinner Is a collaboration with two time Bass Master Classic winner Hank Cherry and professional Lake Gunte...

Big Bite Baits BFE Was designed to flip, hence the name “Best Flipper Ever.” A thick body with added rings and a hook slot make it perfect for rigg...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Zman Chatterbait Jackhammer A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signatu...

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Clas...

Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide rang...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

Berkley Cutter Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David F...

Rapala ScatterRap Countdown Crankbait Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that ...

Live Target Hollow Body Craw A premium blend of form and function, the LIVETARGET Hollow Body Crawfish Jig offers an undeniably realistic design t...

Temple Fork Outfitters 1 pc. Crankbait Baitcast Rod: 7'9", Medium Temple Fork Outfitters Gary Loomis Tactical Series Crank Bait Rods load evenly f...