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Led by Yuki Ito, Megabass's next-generation rod development team--Project "Zero"-- set out to redefine expectations. Their goal was deceptively sim...

 Dominate the water with the Jika Rig Spin weights from Cultiva. The Jika Sinkers don't only have to be used on traditional Jika rigs but can be us...

The BKK Armor-Point Urchin Nail Weight features a precision hollow-core design for perfect mechanical integration with the Hyperlatch Dual Wire Loc...

The ball in the middle of the school of Gill is, in essence, bait.A long-held concept and advanced technology have come together to finally take sh...

Designed with a large 30mm "1.5 inch" ball body and an overall length of approximately 130mm, this unique bait is crafted from durable TPE elastome...

The Z-Craw takes an elongated body with forward-facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamline...

Shopping for someone else but not sure what to give them? Give them the gift of choice with a Lake Pro Tackle gift card. Gift cards are delivered ...

Our team will personally hand pick lures and colors based on lakes in proximity to your location! If you have any water condition preferences pleas...

The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Alth...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...