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Z-Man Finesse TRD The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned...

Berkley Warpig Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David F...

Picasso Shock Blade The Picasso Shock Blade is manufactured to bring you the very best in innovation and technology. The Patented design creates a...

River 2 Sea S-Waver S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Actio...

Berkley Digger Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David F...

SPRO KGB Chad Shad 180 Glide Bait After endless rounds of testing and design, the KGB Chad Shad ties onto anglers’ lines with the performance and ...

Berkley Powerbait Nessie Soft Glide Bait Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glid...

Missile Baits Spunk Shad The brilliant team at Missile’s HQ delivers their take on one of the most productive bladed jig trailers roaming the water...

Terminator S-1 Spinnerbait With its stainless steel construction this spinnerbait is 30% more bend resistant than traditional stainless frames. D...

Scales-n-Tales Magazine for swimbait enthusiasts! Learn about the hottest swimbait trends and how you can step up your swimbait game! The most curr...

Bruiser Baits Super Swimmer The Super Swimmer is a very versatile bait, and can be fished pretty much anywhere. Its torpedo shape allows it to be ...

Berkley Bad Shad Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David...

6th Sense Panorama Nicknamed the ‘Prototype’ by big bass hunter and Team 6 member Josh Jones, the 6th Sense Panorama Shad brings cutting-edge inno...

Terminator Heavy Duty Swim Jig Is built for getting into the heaviest of cover and pulling out kicker-sized bass, the Terminator Heavy Duty Swim Ji...

  Live Target Hollow Body Sunfish Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pi...

Designed to be fished with a jig head for the popular "ned" rig technique. But this bait will do so much more. A true multi purpose tool, this new ...

Bruiser Baits Rad Shad The Rad Shad can be twitched side-to-side like a wounded baitfish with even the slightest rod movement. It is 5″ long with ...

The clean designs and state of the art construction put these KAGE Bass Rods in the hands of anglers ranging from the most serious weekenders to ac...

Berkley Squarebull The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait...

Step up to the next level of attainable high-performance bait casting with the SLX XT. This Shimano reel boasts a compact, strong Hagane Body, dura...