On Sale Items

Zman Chatterbait Jackhammer A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signatu...

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This ...

Berkley Warpig Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David F...

Tactical DD Crank Designed by Tactical Bassin’s own Matt Allen and Tim Little,the River2Sea Tactical DD Crankbait brings a new approach to crankbai...

River 2 Sea S-Waver S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Actio...

Jackall Kaera Frog Designed to not only draw big strikes, but to capitalize on them as well, the Jackall Kaera Frog delivers the perfect blend of ...

An ultralight version of our YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough ...

Terminator S-1 Spinnerbait With its stainless steel construction this spinnerbait is 30% more bend resistant than traditional stainless frames. D...

13 Fishing Fate Black Gen III Baitcast Rod If you don't know the Fate Black series by now, it's time to get acquainted. This widely recognized ser...

Berkley Digger Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David F...

Reaction Innovation Pocket Rocket Reaction Innovations revolutionary new stick bait made with our new Titanic Plastic. This new plastic formula is...

Berkley Bad Shad Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David...

Shimano Curado K 200 Baitcast Reel Built tournament tough, Curado is the benchmark for reliability and durability. Generations of anglers have loo...

Instead of wasting your precious fishing time searching your jighead box for the five right jigheads and then shuffling through storage lockers fo...

Berkley Powerbait Maxscent Hit Worm Magnum Delivers plus-size performance that big bass will inhale. Built with a fattened body to attract big bit...

Berkley Squarebull The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait...

An ultralight version of our YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

Shimano Stradic Spinning Reels The latest generation of the hardworking Stadic series, the Shimano Stradic Spinning Reels FL leverage Shimano’s in...

Rapala Shadow Rap Shad Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal str...

The TATULA 100 is the smallest and lightest reel in the series. It is the most comfortable and palmable reel seen in many years. And with a feathe...