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    Lake Pro Tackle

    from $10.00
    Shopping for someone else but not sure what to give them? Give them the gift of choice with a Lake Pro Tackle gift card. Gift cards are delivered by email and contain instructions to redeem them at checkout. Our gift cards have no additional processing fees.
  • Z-Man Finesse TRD
    Save 20%

    Z-Man Finesse TRD

    Zman

    $4.99
    $3.99
    Z-Man Finesse TRD The Finesse TRD (The Real Deal) is designed specifically for the Midwest finesse style of fishing, more commonly known as the Ned Rig, which has been gaining momentum nationwide as a subtle and easy-to-master, yet amazingly effective, presentation. While savvy anglers have been modifying ElaZtech baits for years to create perfect baits for Midwest finesse fishing, the TRD possesses the ideal finesse profile in a ready-to-fish package. A softer ElaZtech formulation and custom salt content allow the TRD to exhibit the precise sink rate, lifelike action, and irresistible feel that expert finesse anglers have learned result in longer holds and increased hook-up ratios. 2.75" stickbait profile with dimpled texture for natural feel Custom ElaZtech formulation and salt content to provide the ideal sink rate, lifelike feel, and unique flutter desired by top finesse fishermen Designed to be fished on Finesse ShroomZ™ jigheads Very easy to fish, perfect for beginners and children Routinely employed by tournament fishermen in tough conditions Effective on a wide variety of species including largemouth, smallmouth, spotted bass, bream, crappie, white bass, drum, catfish, walleye, and more! 8 baits per pack Made in the USA
  • Berkley Warpig
    Save 10%

    Berkley Warpig

    Berkley

    $8.99
    $8.09
    Berkley Warpig Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. Aggressive action Blunt nose deflects off structure Loud sound and vibration Lipless sinking bait
  • Picasso Shock Blade
    Save 40%

    Picasso Shock Blade

    Picasso

    $11.59
    $6.99
    Picasso Shock Blade The Picasso Shock Blade is manufactured to bring you the very best in innovation and technology. The Patented design creates a lot of thumping vibration and hunting action even when reeled at a very slow retrieve. 1.5oz and 2oz come with the option of a large blade that creates a hard thumping vibration with a wider wobble, While the standard blade creates a very tight/quick action and vibration that can be "Burned" or "Ripped". Our design helps to keep the lure down and in the strike zone longer without rising which is a common complaint of other bladed swim jigs on the market. Staying in the strike zone means more fish in your live well.Constructed around our popular Smart Mouth Plus jig head with its concave belly that gives an added "wobble" action that fish can't resist. Equipped with a double bait keeper, one on the collar and a wire barb on the hook shaft prevents slippage and will keep your soft plastic secure cast after cast.The black blade creates a subtle flash that will produce strikes in all types of water clarity and light conditions.
  • River 2 Sea S-Waver
    Save 5%

    River 2 Sea S-Waver

    River 2 Sea

    from $15.99
    from $13.59
    River 2 Sea S-Waver S-Waver is the hottest swimbait in the West Coast, leave a major footprint on this lure category. Featuring a natural “S–Action” swimming motion, S–Waver will seductively wake the surface and call big gamefish in for a closer look. Hold your rod tip up and S–Waver is a surface lure, allow the bait to slowly sink and the S–Action continues under water. The S–Action swimming motion is created by River2Sea’s exclusive Pin and Tenon Hinge and accentuated by her soft PVC tail. That seductive wake will only be interrupted by the explosion of a massive strike.
  • Berkley Digger
    Save 33%

    Berkley Digger

    Berkley

    $8.99
    $5.99
    Berkley Digger Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. Aggressive wobble and side flash Gets deep quick Slow rise at pause
  • SPRO KGB Chad Shad 180
    Save 15%

    SPRO KGB Chad Shad 180

    SPRO

    $59.99
    $50.99
    SPRO KGB Chad Shad 180 Glide Bait After endless rounds of testing and design, the KGB Chad Shad ties onto anglers’ lines with the performance and appearance of a custom hand-built bait without the lofty price tag. It is constructed to give the angler absolute control of depth and direction to more effectively target scale-busting bass in a variety of conditions and scenarios. Showcasing its versatility, the Chad Shad is deadly with every cadence from super slow retrieves to the fastest burn, lazy wide glides, or quick choppy cuts to make it a truly do-all bait. While the impressively versatile action alone is enough to get anglers drooling and big bass snapping their mandibles, the SPRO KGB Chad Shad 180 Glide Bait also dives into your favorite fishery with premium hardware and detailing. The Chad Shad integrates an oversized eye up front that is set atop raised gill rakers and also includes molded pectoral fins, 3D scale patterning, and a natural-looking tail for a complete, bass-tempting package. All of those premium details are enhanced with brilliant paint schemes that have been carefully selected to match a variety of common baitfish found throughout the country. Whether it’s your first swimbait or you are a seasoned big bait pro, the SPRO KGB Chad Shad 180 Glide Bait will undoubtedly be your new secret weapon for targeting trophy-caliber predators. SPRO Length Weight Rate of Fall KGB Chad Shad 7" 2.4oz 3’-4’
  • Missile Baits Spunk Shad
    Save 25%

    Missile Baits Spunk Shad

    Missile Baits

    $5.99
    $4.49
    Missile Baits Spunk Shad The brilliant team at Missile’s HQ delivers their take on one of the most productive bladed jig trailers roaming the water today with the Missile Baits Spunk Shad. The baitfish imitating trailer relies on the same bite-inducing profile and erratic action of the original Hog Farmer Spunk Shad but employs the proprietary color pour technologies the Missile Bait team has perfected to give anglers their favorite trailer in the best colors. It features a natural ribbed body with a unique pintail design to create an irresistible slithering action that is indiscernible from a fleeing baitfish to trigger an instinctual reaction from any bass nearby. In addition to its ability to bring your favorite vibrating jig or scrounger head to life, the Spunk Shad is also deadly when rigged weightless and worked like a soft plastic jerkbait thanks to its super erratic side-to-side darting action. Poured with a softer plastic and available in Missile’s legendary colors, the Missile Baits Spunk Shad results from two great bait artists coming together to construct a match made in hog heaven.
  • Rapala Shad Rap

    Rapala Shad Rap

    Rapala

    $8.99
    Rapala Shad Rap The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is equally effective cast or trolled, performing from ultra-slow presentations to super fast without fail. Its precise action, detailed finish and proven fish-catching patterns make this a “must-have” bait for all anglers. Hand-tuned and tank-tested for perfection right out of the box. Features super sharp VMC® black nickel treble hooks. SR06: 2 1/2" in length, dives to 5'-10' SR08: 3 1/8" in length, dives to 8'-15'
  • Berkley Powerbait Nessie Soft Glide Bait
    Save 15%

    Berkley Powerbait Nessie Soft Glide Bait

    Berkley

    from $7.99
    from $5.99
    Berkley Powerbait Nessie Soft Glide Bait Designed in collaboration with Elite Series angler Mike Iaconelli, the Berkley Powerbait Nessie Soft Glide Bait is an innovative soft-bodied glide bait built with a reinforced mesh joint that provides durability while allowing for free range of motion. Fitted with a brush-style tail to mimic the natural movement of baitfish, the Nessie Soft Glide Bait has a slow-sinking rate-of-fall, upright horizontal posture, and stabilizing belly fins to encourage consistent S-shaped swim action. Featuring a patent-pending hook retention clip to keep the treble hook secured to the body, each glide bait is armed with a razor-sharp Berkley Fusion19 treble hook to deliver rapid hook penetration and ensure your success with large predators. Infused with Berkley’s famous Powerbait formula, the exclusive scent is integrated directly into the plastic to make fish bite, hold on 18x longer, and give you more time to deliver a confident hookset. Taking an advanced technique and opening the doors for entry-level anglers, the Berkley Powerbait Nessie simultaneously unlocks new uses for experienced glide bait anglers with its unique ability to be skipped under docks and overhanging cover. Available in a variety of custom-painted forage-matching color patterns, the Berkley Powerbait Nessie Soft Glide Bait allows anglers to confidently cast into tight spaces where traditional glide baits have been previously unable to reach. Length Weight Class 5" 2/5oz Slow-Sinking 7" 1oz Slow-Sinking 9" 2oz Slow-Sinking
  • Berkley Powerbait MaxScent Hit Worm Magnum
    Save 20%

    Berkley Powerbait MaxScent Hit Worm Magnum

    Berkley

    $8.99
    $7.19
    Berkley Powerbait Maxscent Hit Worm Magnum Delivers plus-size performance that big bass will inhale. Built with a fattened body to attract big bites, the Berkley Powerbait Maxscent Hit Worm Magnum features a thinned out tail section with a bulbous tail that produces fluid movement and subtle vibration to entice light feeding fish into biting. Perfect for a wide range of applications, the Berkley Powerbait Maxscent Hit Worm Magnum features a rounded nose that makes it easy to rig on a shaky head or Texas-rig, it also works exceptionally well on a drop shot or Carolina-rig. Complete with a heavy dose of Berkley’s Maxscent flavoring, the Berkley Powerbait Maxscent Hit Worm Magnum is sure to become a staple among competitive anglers looking for that kicker bite. Powerbait’s new Maxscent line of baits release a super-charged scent field that attracts fish with a never before seen effectiveness. This all-new material provides an ultra-realistic texture and comes in natural matte colors to fool the most discerning fish. Engineered with enhanced flavor to keep fish from letting go, Berkley’s Maxscent offers a soft, yet durable construction that ensures a lifelike action and better hook-ups.
  • Terminator S-1 Spinnerbait
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    Terminator S-1 Spinnerbait

    Terminator

    $7.29
    $5.83
    Terminator S-1 Spinnerbait With its stainless steel construction this spinnerbait is 30% more bend resistant than traditional stainless frames. Designed to rip through vegetation and roll through wood without getting snagged. Painted, gold or nickel plated blades, exclusive beveled edge blade design enhances flash and vibration and QuickSkirt changeable premium silicone skirt provide for fast change to match fishing conditions. Premium VMC® hook. Head designed to rip through vegetation and roll through wood without getting snagged 30% better bend resistance than traditional stainless frames Painted, gold or nickel plated blades Premium ball bearing swivel QuickSkirt changeable premium silicone skirt Exclusive beveled edge blade design creates more flash and baitfish look in the water Premium VMC® hook
  • SNT Zine Magazine
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    SNT Zine Magazine

    SNT

    from $30.00
    from $25.00
    Scales-n-Tales Magazine for swimbait enthusiasts! Learn about the hottest swimbait trends and how you can step up your swimbait game! The most current issue is Volume 2 Issue 2
  • Bruiser Baits Super Swimmer
    Save 14%

    Bruiser Baits Super Swimmer

    Bruiser

    from $3.99
    from $2.99
    Bruiser Baits Super Swimmer The Super Swimmer is a very versatile bait, and can be fished pretty much anywhere. Its torpedo shape allows it to be very weedless and slip through all types of cover. It is 4.75” long with a hook slot in the belly. The tail, which is shaped like a Colorado blade, puts out vibrations that the fish can feel from far away. The enticing swimming action makes the bait look natural. You can swim the Super Swimmer fast and on top, or slow down and enable the bait reach different depths. It is best rigged Texas style with a variety of bullet weight sizes, and a 6/0 EWG hook.
  • Berkley Bad Shad
    Save 20%

    Berkley Bad Shad

    Berkley

    $6.99
    $5.59
    Berkley Bad Shad Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning. The premier casting shad Irresistible side roll and tail wag Slow rise at pause
  • 6th Sense Panorama
    Save 20%

    6th Sense Panorama

    6th Sense Lure Company

    from $7.99
    from $6.39
    6th Sense Panorama Nicknamed the ‘Prototype’ by big bass hunter and Team 6 member Josh Jones, the 6th Sense Panorama Shad brings cutting-edge innovation and realism to a new bait category that’s soon to become a staple in the industry. Designed to be the most realistic and universal soft plastic baitfish imitation, the Panorama Shad was originally built for forward-facing sonar fishing on a drop shot but excels with a variety of rigging methods thanks to its uniquely thin profile. A bait that has accounted for over half of Josh’s double-digit catches within the past year, Josh describes the profile of the Panorama Shad as a combination of a swimbait and spoon and says he hasn’t found a technique that this bait hasn’t worked on. He prefers to throw the 5” size on a drop shot with spinning gear and live sonar, power shot the 6.5” size and flip cover with a 4/0 Texas-rig hook, and Texas rig the 9” size with an 11/0 hook and pegged 1/2oz weight fishing it on the bottom much like a spoon. The innovative and incredibly realistic body design is poured using the perfect plastic consistency that allows the Panorama to have fluid movement in the water no matter how you choose to rig it. Available in highly realistic paint schemes and different size presentations, the 6th Sense Panorama Shad provides anglers with endless rigging options whether you’re fishing from the bank, dragging bottom, or chasing suspended fish on forward-facing sonar. Size Quantity 3.5" 6 2.8" 8
  • Terminator Heavy Duty Swim Jig
    Save 13%

    Terminator Heavy Duty Swim Jig

    Terminator

    $3.99
    $3.49
    Terminator Heavy Duty Swim Jig Is built for getting into the heaviest of cover and pulling out kicker-sized bass, the Terminator Heavy Duty Swim Jig delivers the power and performance needed to catch big bass in places other anglers can’t access. Featuring a hydrodynamic head design and a nylon weedguard, the Terminator Heavy Duty Swim Jig easily comes through and over snaggy cover to get your presentation into areas where the biggest and meanest bass live. To get those fish into the boat, it is also armed with a VMC Hybrid 5/0 Wide Gap Hook, which provides rock solid hook sets and enough strength that will never bend out no matter how heavy of rod and line you are using. To increase realism, the Terminator Heavy Duty Swim Jig is dressed with a premium banded silicone skirt for added flaring action and oversized 3D eyes for an ultra lifelike profile. Complete with a tight grip trailer keeper that holds soft plastics in place with glue-like force, the Terminator Heavy Duty Swim Jig is available in multiple sizes and a wide selection of proven fish catching colors.
  • Live Target Hollow Body Sunfish
    Save 33%

    Live Target Hollow Body Sunfish

    Live Target

    $9.99
    $6.69
    Live Target Hollow Body Sunfish Replicates a juvenile Sunfish, pushed to the surface by predatory fish. Ideal for Largemouth Bass and Northern Pike. Custom double hook. Weedless design makes it ideal for the thick slop. Easy to walk slow with a 180° swing, or walk it fast to create a bubble trail. High hook up ratios.
  • Roboworm Ned Worm
    Save 15%

    Roboworm Ned Worm

    Roboworm

    $4.59
    $3.90
    Designed to be fished with a jig head for the popular "ned" rig technique. But this bait will do so much more. A true multi purpose tool, this new design excels on the Ned Rig, Drop Shot, Wacky Rig, Weedless, Shakey Head, Nail weight, and Neko rig.
  • Daiwa Kage Casting Rods
    Save 30%

    Daiwa Kage Casting Rods

    Daiwa

    $199.99
    $140.00
    The clean designs and state of the art construction put these KAGE Bass Rods in the hands of anglers ranging from the most serious weekenders to accomplished bass pros. The fit and finish of these fishing tools are impeccable. The matte black look and fine wrapping evoke quality. The blank constructs are tailored for the specific tasks demanded by today's bass fisherman
  • Berkley Squarebull
    Save 20%

    Berkley Squarebull

    Berkley

    $8.99
    $7.19
    Berkley Squarebull The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait legend, David Fritts. This lure get deep in the water quickly and features an aggressive wobble and side flash. This Berkley bait also has a slow rise at pause. Made for freshwater fishing conditions and is ready to use right out of the package.
  • Shimano SLX XT Casting Reel
    Save 12%

    Shimano SLX XT Casting Reel

    Shimano

    $129.99
    $115.00
    Step up to the next level of attainable high-performance bait casting with the SLX XT. This Shimano reel boasts a compact, strong Hagane Body, durable brass gears, and Shimano’s reliable SVS Infinity Brake System.
  • Karashi Twitch Bait
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    Karashi Twitch Bait

    Megabass

    $17.99
    Karashi Twitch Bait The latest generation of finesse baits out of Japan, the Megabass Karashi Twitch Bait offers anglers a unique approach to those veteran bass that lurk in pressured waters. The Karashi dives into your favorite fishery with a slow sinking property to tempt bass with a wild walk-the-dog action that was previously only achievable with surface lures. It dashes left and right with every snap of the rod to mesmerize finicky and aggressive fish alike, triggering them to lash out at your dancing twitch bait. Conversely, the Karashi imparts a dead stick action on a steady retrieve similar to a spybait to more effectively target lethargic predators. In addition to the wild subsurface action, the Megabass Karashi Twitch Bait also delivers the meticulous quality and attention to detail that has elevated Megabass to legendary status. Molded onto the anatomically accurate profile are 3D scale and lateral line patterns, raised gill rakers, and their signature downward-facing eyes. It also comes available in a range of proven colors to further entice any wary bass. Making sure anglers get the most for their dollar, the Megabass Karashi Twitch Bait twitches out of the packaging with premium hardware to help make sure the trophy on the end of your line makes it into the net every time. Length Weight Class 2.3” 3/16 oz Slow Sink
  • Grow Design Works G Flag 150

    Grow Design Works G Flag 150

    Grow Design Works

    from $8.00
    Grow Design Works G Flag 150 and Repair Kit *Kit sold separate Built to capture the erratic action of its predecessor in an ultra-realistic panfish shape, the Grow Design Works G-Flag 150 Soft Glide Bait features a short, yet fat soft-bodied construction that supports a variety of sink rates and rigging methods. Easy to control and manipulate through simple operation of the fishing reel, the G-Flag 150 soft glide bait is designed with a lively tail and two sets of stabilizing fins that ensure it swims true at any retrieve speed. Equipped with a heavy-duty internal harness, a belly-rigged Teflon-coated treble hook is attached by a premium swivel to improve your landing ratio and prevent fish from using the swimbait as leverage to throw the hook. Alternatively, anglers can use the hook pocket groove at the head to avoid snags around shallow cover, reduce torn plastic, and deliver smooth hooksets to aggressive head-shotting predators. While the sink rate varies based on the water temperature, it can be easily adjusted using internal tungsten weight insert cavities, and the GDW Joint Dampener can also be installed to create wider gliding action. Including hook hold assist brush pins and two sets of 3D replacement eyes, the Grow Design Works G-Flag 150 Soft Glide Bait offers the same deadly flag-fluttering action of the Flag 170 in a bite-sized panfish profile. Repair Kit includes: - Two 5mm tungsten balls (1.2g) - Two tungsten nail weights (0.9g) - Two swivel + ring set