Soft Jerkbaits

  The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to tem...

Zman RaZor ShadZ Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls ...

Strike King KVD Caffeine Shad   With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set ...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum-sized gizzard shad, now there’s a version to match mons...

The "DRIFTFRY", designed with such mid strolling technique in mind, has a realistic action reminiscent of a real small fish with a natural action. ...

Strike King Elaztech Z Too The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and t...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains ...

Zman StreakZ Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strik...

Gary Yamamoto D Shad The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Ya...

  Berkley Powerbait Power Switch Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strik...

Yum Houdini Shad, 5" With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bai...

 Rapala Crush City Mooch Minnow Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a ...

Berkley PowerBait Twitchtail Minnow: 3"   Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt...

A unique and customizable option to add to your paddle-tail collection, the Storm Largo Shad is an ideal tool to chase big limits. Featuring a bait...

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a s...

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a be...

6th Sense Juggle Minnow The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, ...

Jackall Drift Fry RV 3.0" In the current Japanese bass tournament scene and major fields with high pressure, Mid strolling is a trump card techniqu...

CAST Echo The Echo is designed specifically to target hard to catch suspended fish with the use of forward facing sonar and address the challenges ...

OSP DoLive Stick  Combining the falling action of stick bait with the darting performance of a twitch bait, the OSP DoLive Stick Soft Stick Bait is...

Big Bite Baits WarMouth: 3.5" The WarMouth was designed to be fished using a Texas rig, but the bait is rigged horizontally on the flat sides rath...