Soft Jerkbaits

The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to temp...

Strike King KVD Caffeine Shad With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set o...

Zman RaZor ShadZ Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls ...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum-sized gizzard shad, now there’s a version to match mons...

Yum Houdini Shad, 5" With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bai...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains ...

Zman StreakZ Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strik...

Xcite Ubershad This is the most versatile soft plastic bait you’ll find. It’s a combination of a jerkbait and swimbait with a unique tail that inc...

Gary Yamamoto D Shad The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Y...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt...

Strike King Elaztech Z Too The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and t...

Berkley PowerBait Twitchtail Minnow: 3" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 ...

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a s...

Bruiser Baits Rad Shad The Rad Shad can be twitched side-to-side like a wounded baitfish with even the slightest rod movement. It is 5″ long with ...

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a be...

Creme Lures Jerk Bait, 5" The Same Thing, Jerk Bait, 5" long, 6 PK. Creme invented the plastic worm in 1949. Now we are proud to offer you these lu...

Big Bite Baits WarMouth: 3.5" The WarMouth was designed to be fished using a Texas rig, but the bait is rigged horizontally on the flat sides rath...

Manns Reel'N Shad Replicating all of the appetizing movement of baitfish, the Mann’s Reel N’ Shad makes it easier than ever to tempt big bass into...

M-Pack Shad 5" Lively jointed design made of supple plastic in attractive colors. Quality engineered into this jerkbait that is found in all of M-P...

Bitters 5" Skipshad The 5" Skip Shad is one of our best selling soft plastic baits.Made to act like a wounded baitfish, this bait is usually rigge...

M-Pack Super Shad 7" Lively jointed design made of supple plastic in attractive colors. Quality engineered into this jerkbait that is found in all ...