Soft Jerkbaits

  The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to tem...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

The Mooch Minnow™ combines the best features of both a minnow-style bait and swimbait and seamlessly transitions from a jig head to a drop shot r...

The "DRIFTFRY", designed with such mid strolling technique in mind, has a realistic action reminiscent of a real small fish with a natural action. ...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a ...

Strike King KVD Caffeine Shad   With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set ...

Strike King Elaztech Z Too The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and th...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum-sized gizzard shad, now there’s a version to match mons...

Lunker City Slug Go This is the lure that started a revolution and a new category in fishing lures. Slug-Go is the Original lure that created a ge...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains ...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

The D-Shad is a new twist on an old classic. Heavier than a traditional soft-body jerk bait, the D-Shad allows for aggressive action, while allowin...

Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strikes from virtu...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

Yum Houdini Shad, 5" With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bai...

The Scented Jerk ShadZ™ is a super-lifelike, scent-infused soft jerkbait engineered to mimic real baitfish action across every size class. Made fro...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

A unique and customizable option to add to your paddle-tail collection, the Storm Largo Shad is an ideal tool to chase big limits. Featuring a bait...

Perfect for high-pressure water conditions, Biwaa Scorpitail is built with a little extra edge which allow to outperform the fishing. Similar to a...

The NEW high buoyancy material elastomer is now offered for the first time in the DRIFTFRY series. With the highly buoyant design it can be used fo...