Soft Jerkbaits

  The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to tem...

Zman RaZor ShadZ Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls ...

The "DRIFTFRY", designed with such mid strolling technique in mind, has a realistic action reminiscent of a real small fish with a natural action. ...

Strike King KVD Caffeine Shad   With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set ...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum-sized gizzard shad, now there’s a version to match mons...

  Strike King Elaztech Z Too The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and ...

 Rapala Crush City Mooch Minnow Integrating the best features of a minnow-style fluke bait and a swimbait, the Rapala Crush City Mooch Minnow is a ...

The Keitech Shad Impact is the perfect baitfish imitation. After careful consideration and multiple prototypes, we produced a lure that maintains ...

Zman StreakZ Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strik...

Gary Yamamoto D Shad The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Ya...

  6th Sense Panorama Nicknamed the ‘Prototype’ by big bass hunter and Team 6 member Josh Jones, the 6th Sense Panorama Shad brings cutting-edge inn...

  Berkley Powerbait Power Switch Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strik...

CAST Echo The Echo is designed specifically to target hard to catch suspended fish with the use of forward facing sonar and address the challenges ...

Yum Houdini Shad, 5" With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bai...

A unique and customizable option to add to your paddle-tail collection, the Storm Largo Shad is an ideal tool to chase big limits. Featuring a bait...

6th Sense Juggle Minnow The 6th Sense Lure Lab set out to create the perfect multi-purpose soft plastic on the market. We are proud to introduce, ...

Berkley PowerBait Twitchtail Minnow: 3"   Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt...

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a s...

Biwaa Scorpitail Soft Jerkbait Perfect for high-pressure water conditions, Biwaa Scorpitail is built with a little extra edge which allow to outpe...

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a be...

Jackall Elastomer Drift Fry The NEW high buoyancy material elastomer is now offered for the first time in the DRIFTFRY series. With the highly buoy...

Berkley Powerbait Drip Minnow Designed to enhance finesse techniques through ultra-realistic design, action, and colors, the Berkley PowerBait Drip...