Soft Jerkbaits

The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to temp...

Strike King KVD Caffeine Shad With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set o...

Gary Yamamoto D Shad The Yamamoto D-Shad is a new breed of soft plastic jerk bait. Although similar in profile to other soft-body jerkbaits, the Y...

Creme Lures Jerk Bait, 5" The Same Thing, Jerk Bait, 5" long, 6 PK. Creme invented the plastic worm in 1949. Now we are proud to offer you these lu...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum sized gizzard shad, now there’s a version to match mons...

Zman RaZor ShadZ Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls ...

The original Fluke resembles a universal baitfish profile better than anything the competition can offer. Put in on a dropshot, a shakey head, a be...

Xcite Ubershad This is the most versatile soft plastic bait you’ll find. It’s a combination of a jerkbait and swimbait with a unique tail that inc...

Zman StreakZ Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strik...

Bruiser Baits Rad Shad The Rad Shad can be twitched side-to-side like a wounded baitfish with even the slightest rod movement. It is 5″ long with ...

Strike King Elaztech Z Too The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and t...

The deep belly of the Super Fluke causes it to dart, glide and knuckleball through the water, while its universal baitfish size allows it to tempt...

All of the great characteristics of the original Super Fluke, now with a hard-pounding paddle tail. You can fish it like its predecessor, with a s...

Berkley PowerBait Twitchtail Minnow: 3" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 ...

Strike King KVD Magnum Caffeine Shad: 7" With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an aw...

Strike King Rage Tail Shad: 3" Made from high-grade plastics for superior action and excellent durability, the Strike King® Rage Tail® line of sof...

Manns Reel'N Shad Replicating all of the appetizing movement of baitfish, the Mann’s Reel N’ Shad makes it easier than ever to tempt big bass into...

M-Pack Shad 5" Lively jointed design made of supple plastic in attractive colors. Quality engineered into this jerkbait that is found in all of M-P...

M-Pack Super Shad 7" Lively jointed design made of supple plastic in attractive colors. Quality engineered into this jerkbait that is found in all ...