Yum

Yum Baby Christie Critter, 3.5" Designed by one of the top professional angler in the world, Jason Christie, this creature bait has all of the fea...

When Elite pro Jason Christie was asked what he wanted in a flipping and pitching bait, this is what he brought - a compact craw that swims and fla...

A crawfish is to a bass what a steak is to a cowboy - the ultimate meal.  The YUM CrawBug is nature re-created.  The bait is designed with three-d...

Yum Dinger The Dinger became an instant bass fishing classic lure. One of the most versatile soft plastics on the market, the YUM Dinger can be Te...

Yum Flash Mob Junior Scottsboro Swimbait Kit Fishing the all-season bass slaying rig just got easier than ever with the Yum Scottsboro Flash Mob J...

YUM  Floating Wacky Tool Comes with ten O-rings that will save your bait. If you're not using O-rings, you could be losing a lot of bait unnecessa...

Yum Genie: 7.5" The YUM Genie is a 7.5-inch power-finesse worm. The segmented body displaces water while the flag tail provides more action with l...

Yum Houdini Shad, 5" With one twitch of the rod tip, the YUM Houdini Shad comes to life with a very erratic swimming action. This soft plastic bai...

Yum Magnum Christie Critter When you need a kicker fish, reach for the Magnum Christie Critter. At 7.75 inches, this is a big bait in five pro-s...

Yum Money Head Jig: 3/0 Hook 3/16 oz YUMbrella Money Head Jigs are specifically designed for use with multi-lure rigs like the YUMbrella, with big...

The YUM Money Minnow covers all fishing situations and water conditions. The Money Minnow features a unique swimming tail design and hidden hook sl...

YUM Pulse This is a solid body swimbait that features a hard thumping tail and ribbed body that provides a dynamic swimming action which trigge...

You've got to have the right tools to do the job right, and for power shakin', this is the right tool. Power shakin' takes shaky head fishing to t...

The YUM Wooly Bug creature bait features a ribbed beaver-style body, claws and the YUM trademark beavertail. The Wooly Bug provides a dangerous on...

Whether you’re fishing where only three hooks are allowed or for bass that see 5-wire rigs all day long, the YUMbrella 3-Wire Kit gives you the ad...

Yum Yumbrella 5-Wire Rig The YUMbrella Rig is the most advanced multi-lure on the planet. This 7" Multi-Swimming 5-wire rig is part of the Bait Sch...

Instead of wasting your precious fishing time searching your jighead box for the five right jigheads and then shuffling through storage lockers fo...

An ultralight version of our YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough ...

An ultralight version of our YUMbrella Flash Mob! Still have all of the features that made the YUMbrella the leader in the category - super tough ...

The YUMbrella 5-Wire Flash Mob Jr. Kit makes fishing a cast-able umbrella rig more efficient and effective than ever.  The kit comes complete with...

Yum YUMbrella Money Head Jigs, 3/0 Hook 1/8 oz YUMbrella Money Head Jigs are specifically designed for use with multi-lure rigs like the YUMbrella...

The YUMbrella Ultralight is a downsized 5-wire YUMbrella rig. The YUMbrella Ultralight can be fished on any type of equipment and is terror on larg...