Hard Baits

  Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any ot...

  River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishin...

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Class...

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

  6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking ...

Berkley Choppo Top Water Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top...

Berkley Frittside Designed by the legendary crankbait angler, David Fritts, the Berkley Frittside Crankbait is based on the crankbait that helped D...

  Strike King Red Eyed Shad The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff,...

Yellow Magic Poppers The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous atte...

  Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been th...

Evergreen SB Topwater Unique bill produces powerful splatter, spit and bubbles that appeal to the fish. A body designed for air-resistance reductio...

Lake Pro Tackle Casting Slab All of our lures are hand-cast from 99% pure lead. Making them "bendable" to adjust their action. Solid colors are p...