Hard Baits

Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's fav...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking r...

Strike King Red Eyed Shad The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, ...

Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been tha...

6th Sense Crush Flat 75X The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, ...

Berkley Choppo Top Water Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top...

The Bomber Slab Spoon's timeless shape and proven colors make it a true multi-specie lure. Great for bass, trout and striper fishing. Whether cast...

Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin ...

The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while...

Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike K...

Yellow Magic Magnum Popper The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulou...

The Booyah Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to commit. Windy days, thick slop...

Bass Assets Rat-a-Tat Flutter Spoon The Rat-a-Tat Flutter Spoon is a double flutter spoon that is different than others you have seen. This design...

Strike King Red Eyed Shad Tungsten 2 Tap The pros know. The original Strike King® Red Eye Shad rattle bait is the most-thrown, most productive lip...

Strike King KVD Sexy Dawg The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwa...

6th Sense Speed Glide The 6th Sense Speed Glide 100 was designed as an all-purpose bait imitation. The natural action of the Speed Glide resembles ...

Strike King KVD Splash Topwater Popper The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin Van...

The Kraken 5 The Kraken 5 may look similar to other square bills out there but that's where it stops. We have tested and can get these baits down t...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...