Hard Baits

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Clas...

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking r...

Berkley Choppo Top Water Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top...

Strike King Red Eyed Shad The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, ...

Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been tha...

Bomber Slab Spoon Timeless shape and proven colors make it a true multi-specie lure. Great for bass, trout and striper fishing. Whether casting fo...

Berkley Frittside Designed by the legendary crankbait angler, David Fritts, the Berkley Frittside Crankbait is based on the crankbait that helped D...

6th Sense Crush Flat 75X The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, ...

Bass Assets Rat-a-Tat Flutter Spoon The Rat-a-Tat Flutter Spoon is a double flutter spoon that is different than others you have seen. This design...

Lake Pro Tackle Casting Slab All of our lures are hand-cast from 99+% pure lead, making them "bendable" to adjust their action. Solid colors are p...

Yellow Magic Poppers The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous atte...