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Hard Baits

  • Rapala Dives-To (DT Series)- Demon

    Rapala Dives-To (DT Series)

    from $8.99

    Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

  • River 2 Sea Whopper Plopper- Chubby

    River 2 Sea Whopper Plopper

    River 2 Sea
    from $9.99

    River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

  • Strike King KVD Square Bill Crankbaits- Chartreuse Sexy Shad

    Strike King KVD Square Bill Crankbaits

    Strike King

    Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Clas...

  • Strike King XD Crankbaits- Bluegill

    Strike King XD Crankbaits

    Strike King
    from $6.49

    Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

  • 6th Sense Crush 50X- Chrome Threadfin

    6th Sense Crush 50X

    6th Sense Lure Company

    6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking r...

  • Berkley Frittside- Ghost Morning Dawn

    Berkley Frittside


    Berkley Frittside Designed by the legendary crankbait angler, David Fritts, the Berkley Frittside Crankbait is based on the crankbait that helped D...

  • Bill Lewis Rat-L-Trap white shad

    Bill Lewis Rat-L-Trap

    Bill Lewis

    Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been tha...

  • Berkley Choppo Top Water Black Chrome

    Berkley Choppo


    Berkley Choppo Top Water Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top...

  • Strike King Red Eyed Shad

    Strike King Red Eyed Shad

    Strike King

    Strike King Red Eyed Shad The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, ...

  • Yellow Magic Poppers- Alewife

    Yellow Magic Poppers

    Yellow Magic
    from $16.49

    Yellow Magic Poppers The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous atte...

  • Bomber Slab Spoon White

    Bomber Slab Spoon


    Bomber Slab Spoon Timeless shape and proven colors make it a true multi-specie lure. Great for bass, trout and striper fishing. Whether casting fo...

  • RSR Casting Slab- Chart Glitter

    Lake Pro Tackle Casting Slab

    Lake Pro Tackle
    from $2.99

    Lake Pro Tackle Casting Slab All of our lures are hand-cast from 99+% pure lead, making them "bendable" to adjust their action. Solid colors are p...

  • Evergreen Shower Blows- Full Metal

    Evergreen Shower Blows

    from $15.99

    Evergreen SB Topwater Unique bill produces powerful splatter, spit and bubbles that appeal to the fish. A body designed for air-resistance reductio...

  • 6th Sense Cloud 9- Bluetreuse Shad