Hard Baits

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Clas...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking r...

Strike King Red Eyed Shad The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, ...

Berkley Choppo Top Water Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top...

Bomber Slab Spoon Timeless shape and proven colors make it a true multi-specie lure. Great for bass, trout and striper fishing. Whether casting fo...

Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been tha...

6th Sense Crush Flat 75X The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, ...

Strike King KVD Deep DIver Squarebill Crankbait Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Cra...

Bass Assets Rat-a-Tat Flutter Spoon The Rat-a-Tat Flutter Spoon is a double flutter spoon that is different than others you have seen. This design...

Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike K...

Norman DD 22 and DD 14 The Norman Deep Diver has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a mus...

Strike King KVD Sexy Dawg The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwa...

Yellow Magic Magnum Popper The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulou...

6th Sense Speed Glide The 6th Sense Speed Glide 100 was designed as an all-purpose bait imitation. The natural action of the Speed Glide resembles ...

Berkley Warpig Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David F...