Hard Baits

Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's fav...

River 2 Sea Whopper Plopper River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing...

Rapala Dives-To (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any oth...

Strike King XD Crankbaits Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lu...

The Bomber Slab Spoon's timeless shape and proven colors make it a true multi-specie lure. Great for bass, trout and striper fishing. Whether cast...

Spro Bronzeye Pop 60 The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that De...

6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking r...

Berkley Choppo Top Water Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top...

Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been tha...

Strike King Red Eyed Shad The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, ...

The BOOYAH Pad Crasher soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while...

Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike K...

RSR Casting Slab All of our lures are hand-cast from 99+% pure lead, making them "bendable" to adjust their action. Solid colors are powder coated...

The Booyah Poppin' Pad Crasher is perfect for those times when you need more surface disturbance to get the fish to commit. Windy days, thick slop...

Strike King Red Eyed Shad Tungsten 2 Tap The pros know. The original Strike King® Red Eye Shad rattle bait is the most-thrown, most productive lip...