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Led by Yuki Ito, Megabass's next-generation rod development team--Project "Zero"-- set out to redefine expectations. Their goal was deceptively sim...

 Dominate the water with the Jika Rig Spin weights from Cultiva. The Jika Sinkers don't only have to be used on traditional Jika rigs but can be us...

The BKK Armor-Point Urchin Nail Weight features a precision hollow-core design for perfect mechanical integration with the Hyperlatch Dual Wire Loc...

The ball in the middle of the school of Gill is, in essence, bait.A long-held concept and advanced technology have come together to finally take sh...

Designed with a large 30mm "1.5 inch" ball body and an overall length of approximately 130mm, this unique bait is crafted from durable TPE elastome...

Order this package and save 30% on up to 5 Magnum Cue Bomb!  Package includes your choice of: Treble Trap (30mm or 25mm)  Stealth Blade 1g Gold   ...

In today's Japanese bass fishing scene, the "i SHAD CLIO," specializing in the "I-shaped" lure, is attracting attention. Designed by Seiji Kato, a ...

The Vital Trigger to Every Bite By hollowing out the belly and setting the center of gravity higher, it becomes easier to tip over during action, e...

Joining the Zillion family Daiwa introduces the new Zillion TW 150, designed for use with heavier braids while increasing casting distance. The new...

2026 Model Building on the Curado DC legacy of durability, dependability, and all-around versatility, the updated Curado DC 150 features enhanc...

Developed as an “anti-cover” strategy, Cover Scat is a bait built to be fished without a weight. The bulky body and ultra-high specific gravity giv...

When fish have seen it all, size and subtlety matter—and the Yamamoto Uni Mas delivers both. Expanding on the original Uni with a larger 20mm body,...

The name Calcutta is synonymous with smooth performance, easy casting, and durable round reels that continue to evolve to meet the needs of the mod...

The BKK Double 21-Urchin Hook was engineered for anglers who demand confidence when the bite comes from trophy-class fish. Its needle-point design ...

Focusing on the size most susceptible to predation, while the original sized Drift Crab aimed to be the size of the "most preyed upon crab", the Dr...

The Blitz MAX DR is a new generation deep crankbait that breaks previous standards with its basic performance and maximizes usability, allowing you...

The Slither K is a unique frog that instantly attracts big bass hidden in thick cover. It can be fished with a quick, walk-the-dog action and the b...

The MaxScent® 'Moeba infects one of tournament bass fishing's fastest-growing profiles with Berkley's proven lab rooted advantages. While others st...

Building on the success of the popular Bellows Gill profile, the Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...

The thick and thin handles move spontaneously as the lure falls. The complex vibrations they emit trigger a bite. This lure uses SIO ELASTOMER, ...

The BKK Assist Spear-21 SS combines a round bend and a medium gauge that optimize penetration and strength. BKK's Super Slide coating and needle-sh...

The Fivoss is the realization of pro angler Yoshitaka Nishimura's vision for a "sliding fall worm." Its body, comprised of five paddles of varying ...