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The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

The COIKE HIDEUP JUDY FISH features its eight tails respond to even the slightest current, generating complex vibrations and lifelike movement to t...

Same size as the Coike Fullcast, this ultra-realistic creature bait mimics a tight bait ball of fish. Durable elastomer construction with lifelike ...

A lifelike baitfish infused with realism that accelerates strikes. Featuring a body silhouette that realistically imitates a small baitfish,it prov...

Crafted from durable elastomer and weighing nearly a half ounce for easy casting, the Hideup Coike Fullcast Creature Bait is a full-size urchin-sty...

Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Mo...

Designed to pair perfectly with our NED HEAD, the Ned Bug is intended to be fished like a normal NED bait but with a unique fish-catching profile. ...

Megabass Dog-X Quick Walker Drop Wednesday July 30th at 10:30am CST The Megabass Dog-X Quick Walker is made to quickly make it's way across the wat...

The Baby STIK 105 measures in at 4.10 inches long and weighs ½ oz. Designed and based on the ima STIK family that includes the popular BIG STIK and...

Megabass Karashi Spinner Prop Bait The KARASHI SPINNER is a highly effective prop bait for neutral bass that typically don't respond well to I-shap...

Megabass Evoluzion Spinning Rods Originally built on the flagship blanks and mandrels of the Megabass Destroyer, ITOEngineering achieved a groundbr...

Megabass Destroyer Evoluzion Casting Rod  Originally built on the flagship blanks and mandrels of the Megabass Destroyer, ITOEngineering achieved a...

Megabass SV-3 Spinnerbait (Slow Roll) SR Crafted for victory in the toughest fields, the sv-3 draws inspiration from the legendary v-3, which earne...

Designed to reliably work on any speed retrieve, going down to 10-12ft. For best performance tie directly to the solid ring, and do not add additio...

Ima Pinjack 200 is designed to work its way through cover without hang-ups. The Pin Jack has a precise rolling action that maximizes diving depth, ...

Geecrack SAF Stick  With a no-frills, snag-resistant stick profile, this bait slides effortlessly into dense brush, wood, and shoreline cover—rig...

Designed by Major League Fishing pro, Alton Jones Jr., the Geecrack Bellows Shad helped Alton win over 150K in competition during the development a...

3/8oz Double Willow The Glide Head Spinnerbait comes standard with an offset hook, making it more weedless when you Texas-Rig your soft plastic tra...

Studio Composite Handle Lock Nut  The Handle Lock Nuts are made to attach your RC-SC handles to your baitcasting reels. Coming in four variants mad...

Megabass Big-M 4.0 Crankbait Length 5" 13' diving (effective 10'-12')  Weight: 2oz The BIG-M is the evolutionary result of many years of Megabass...

Designed initially to target trophy largemouth bass, "The Bird" as we call it has proven to draw violent strikes from predatory gamefish across N...

We HIGHLY recommend signing up for the ROUTE Protection. You must view your cart before checkout for it to be added to your order. This is a very s...

We HIGHLY recommend signing up for the ROUTE Protection. You must view your cart before checkout for it to be added to your order. This is a very s...