Products

Zoom Bait Company proudly presents the Shimmer Shad, meticulously created to be the ultimate ChatterBait trailer. Measuring a precise 4.25 inches, ...

Not just for pitching and flipping, the Missile Baits D Stroyer offers versatile performance that also excels on the back of a chatterbait and atta...

The Berkley PowerBait Chop Block targets big bass, pike, and other predators with a soft-bodied glide that mimics natural forage like gizzard shad ...

Crafted with an authentic downsized crayfish design featuring dynamic action claws and segmented body that perfectly mimics a defensive juvenile cr...

  The creature bait that started it all, the Zoom Brush Hog has tempted big bass from coast to coast for decades and it continues to be the standar...

Wanting a better swimbait to better effectively fish Mexico’s Lake Baccarac, the team from Swimbait Universe petitioned Burrito Bait Co. to build ...

Often copied, but never matched, the original Finesse Worm is a smaller version of the popular Zoom Trick Worm and can be rigged in a variety of wa...

Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin ...

The ultra-practical noisy "Pompadour" allows you to experience dynamic top water games. It was created to maximize the thrill of lure fishing while...

Bandit 200 Series crankbaits may be the best over-all crankbait for multiple species that you can have in your box. The 200 dives to almost 8 feet....

Heavy duty split rings, ideal for connecting hooks to all sizes of lures. Made from the highest quality stainless steel, they are quick to "spring...

Gamakatsu’s standard offset shank hook with a round bend for a larger bite area. Perfect for Carolina rigging, or any time you need a stealthy pres...

The Snip Line Cutter by Boomerang Tool The Original SNIP Fishing Line Cutter cuts clean and precise through braided line, mono line, and fluoro lin...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action....

Strike King Squadron Swimbait Heads The SQUADRON Swimbait Jig Head with their wide-gap, chemically sharpened black nickel hook and durable finish ...

  Thill America's Classic Spring Oval The Thill America’s Classic Float is made with stained wood with fluorescent tops. America’s Classic Floats a...

The Roboworm Alive Shad is one of Roboworm's most effective finesse baits. Its "hand poured" style shad-shaped body is super sensitive and supple,...

Gene Larew Biffle Bug, 4.25" Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action...