Products

Ultra Thin Blade- It has been redesigned to provide outstanding action response and tight pitch action. Wire Guard Extended Upwards- The stiffnes...

Irresistible to bass, the Jackall Bling 55 is a flat-sided crankbait featuring a custom Circuit Board fiberglass lip that creates quick wobbling ac...

The Bomber B25 Long A series earned its quality reputation fish by fish and angler by angler. The 25A employs the Long A trademark action and true...

As buoyant as they are durable, our Floating WormZ float on the surface like a cork when rigged weightless, providing the most enticing and visible...

Gamakatsu’s innovative G-Lock hook locks soft plastics tight and secure in any situation. Designed for use in heavy cover, Gamakatsu’s exclusive fo...

The Jackall TN series of lures feature a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits bottom. Th...

Since there is no connection between the sinker and the hook, the set hook and worm are stabilized, and the snagless performance is improved. The ...

Berkley The Deal: 3.5" Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and p...

FJN Snelled Aberdeen Hooks

Strike King Mr. Crappie Joker, 2"   Strike King® has teamed up with Wally Marshall, Mr. Crappie®, to bring you a high-end line of crappie baits cal...

  SpiderWire Stealth® is made from Dyneema®, The World's Strongest Fiber! Available in Moss Green for low-visibility underwater and Hi-Vis Yellow f...

We’re thrilled to introduce the all-new IXI BLOWLY, a cutting-edge collaboration between legends Yuki Ito and Katsutake Imae.Designed for blisterin...

J.J.'s Magic Dippin Dye is a quick and convenient dye solution designed to add additional color to your soft plastic baits. It penetrates quickl...

  Booyah Poppin' Pad Crasher Is perfect for those times when you need more surface disturbance to get the fish to commit. Windy days, thick slop an...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighead ...

Gamakatsu Drop Shot Finesse Hook   Aaron Martens developed the G-Finesse Drop Shot Hook. As Marten says, it’s “improved my hook-ups by 30 to 40%…...

Perfect for changing up the action of your favorite soft plastics. Made using a premium tungsten compound, these high-density weights are smaller t...

Bobby Garland Baby Shad Swim'R A segmented swimming version of America's favorite crappie bait, the Baby Shad Swim'R features a tight-action swim t...

The Keitech Tungsten Mono Spin Jig takes finesse to the next level. This tungsten, ultra-light jig is best fished on light line with spinning tack...