Products

Strike King Rage Baby Menace: 3" Delivering big action in a small package, the Strike King Rage Twin Tail Baby Menace Grub is the little brother of...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider pro...

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced...

Masterfully crafted and unlike anything else on the market, the Nishine Lure Works Chippawa RB Blade Crankbait combines the flash of a willow blad...

The Suijin (water god in Japanese) was developed with Elite Series Pro and “scrounger” guru Aaron Martens overseeing every step. The proprietary fo...

  Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot present...

The same bait designed with input from famed Lake Biwa fishing guide, Yuho Ito, the Geecrack Bellows Gill Floating Elastomer is now offered in an i...

Strike King KVD Jerkbait The KVD Jerkbait, (KVDJ200 & KVDJ300), is the perfect combination of roll, wiggle and flash to attach fish. It combi...

When rigged Texas style, on a drop shot rig, or on a shaky head, salt-impregnated Finesse WormZ's soft body and natural action are ideal for virtua...

  Plano KVD Worm Speed Bag Patented fold-down, easy-access bag Fold along threaded line to reveal wide interior TPE coating surrounds bag with wat...

Created for fishing tough cover and in tough situations, VMC® Heavy Duty Wide Gap Hooks have the strength for use with the heaviest equipment. Spe...

Santone Lure Pro Football Jig: 1/2 oz The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-f...

An ultra-productive bait loaded with off-the-charts olfactory appeal to all kinds of bass. You'll want this compact crawfish imitation in your line...

The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a little extra magic. Alth...

Shimano World Minnow 115SP Suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The Worl...

H&H Bank Weight

  Paired with a heavyweight, the compact body of the Z-Hog allows it to penetrate cover that was previously thought too dense to fish. With flapper...

  Got bass holding in brush piles along the river channel? How about main lake points where they drop off into deeper water? Maybe they’re holding ...