Products

A chance maker that attracts "luck". Even when you have everything—the perfect timing, tackle, lure, and action—and you're challenging your target ...

The Clutch Swimbaits Micro Boss was made to dominate the mid depth water column. Utilizing a similar choppy swim just like the Boss and Baby Boss t...

Cultivated to combat the toughest bass fisheries in Japan, America and beyond, the JackHammer Baby Jack once again combines the collective wisdom o...

Length 5" 13' diving (effective 10'-12')  Weight: 2oz The BIG-M is the evolutionary result of many years of Megabass big crankbaits. It leaves be...

To lead CrushCity™, you need to be dependable, adaptable and fearless, which is why the The Mayor™ is the perfect candidate to crush big bass. The ...

Snag Proof Zoo Pop A revelation in topwater popping lures, the Snag Proof Zoo Pop 3/8oz boasts an exceptional popping action combined with the abil...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything el...

Wacky Hooks, available with or without a weed-guard, are the perfect hook for down-shotting and drop-shotting natural baits and soft plastics for s...

  The Zoom Fat Albert Grub offers a chunky profile and high action tail, which make it a great choice as a beefed-up trailer for your jigs, buzzbai...

Strike King Mr. Crappie Slab Slasher The revolutionary Strike King Mr. Crappie Slab Slasher Jig Head gets you hooked with its #2 black nickel Eagle...

The 6th Sense Whale 6.0 Swimbait is the largest version of the infamous soft swimbait series. It delivers a beefier profile, keel-style belly, 3D-e...

  Spike It Dip N Glo Marker Spike-It™ Scented Markers quickly customize or change the color of any soft plastic lure to meet challenging water cond...

V&M Adrenaline Flippin Jig The Adrenaline Flippin Jig has a custom-built oversized 30-degree hook that allows for better hook sets and larger ...

Strike King Mr. Crappie Grub: 2 in. Partnering with Wally Marshall, known as Mr. Crappie, Strike King® brings you the Mr. Crappie® Grub. A staple ...

Lake Fork Trophy Lures Fork Creature The Lake Fork Tackle 5" Fork Creature is an irresistible combination of a curl tail grub, a ringed worm, and ...

  Strike King Buzz King The Strike King® Buzz King®, the best little buzzbait around features a Diamond Dust head and a Diamond Dust Skirt the boys...

Zimmer Bait Company 4.75" 1oz is a company dedicated to providing quality, hand-built baits. Our goal is to offer top of the line swim action, dura...

NED Worm! Designed to be fished with a jig head for the popular "ned" rig technique. But this bait will do so much more.  A true multi purpose tool...

Heddon Baby Torpedo Is a proven topwater bait that smallmouth and largemouth bass can’t resist. Its single prop spins and spits water. The Baby ...

Arbogast Hula Popper Is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. The Hula P...

Gamakatsu Heavy Cover Worm Hook

Tru Turn Panfish/Crappie Hook The original Cam-Action Hook that rotates towards pressure and hooks more fish!