Products

While the Original Buck-Tail Road Runner® has bagged thousands of Striper over the years: they are effective on Cobia, Snook and even Tarpon. The B...

Big Bite Baits Slab Tube: 1.75" A great, solid body bait for catching slab crappies.  Available in all the hottest colors! (10per pack)

Strike King Rage Tail Cut-R Worm   Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. E...

1/16oz - 2/0, 3/0 or 4/0 Gamakatsu Hook - 3 Pack1/8oz - 2/0, 3/0 or 4/0 Gamakatsu Hook - 3 Pack3/16oz - 2/0, 3/0 or 4/0 Gamaktasu Hook - 3 Pack1/4o...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in ...

  Sufix ProMix™ is a perfectly balanced, low memory line that offers high knot strength and smooth casting. It's perfect balance of performance pr...

The Spunk Shad is a pintail swimbait with a thick ribbed body and a small pintail that creates a seductive shimmy when fished on a Chatterbait, Scr...

MegaBass Magdraft Freestyle: 2 pack The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for scre...

Booyah Pond Magic: 3/16 oz   BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base ...

Santone Lures Texas Finesse Jig Equipped with a Gamakatsu Hook for lightning-quick penetration, the Santone Texas Finesse Jig features a ball head ...

Reaction Innovations flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation....

Daiwa J-Braid: 165 yds   J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands o...

  Picasso Smart Mouth Plus Jig Head The Smart Mouth Plus Fish Head Jigs are designed to be fished in both fresh and saltwater and fulfills the dema...

  Lake Fork Trophy Lures Sickle Tail Baby Shad The Sickle Tail Baby Shad swimbait features a narrow sickle tail, whether fished vertically or horiz...

Conical ribs firmly anchor weight in place without damaging plastic. Thin profile offers angler ability to modify actions. Perfect for Neko™-Wacky ...

Megabass VISION ONETEN+1 is a mid-range jerkbait designed to increase the depth of the original VISION ONETEN by up to 3ft. The VISION ONETEN+1’s b...

Offset Shank, Wide Gap worm hooks with worm-holding 90° bend shoulder. Extra wide gap bend and heavy-duty XX strong shank for rigging big baits and...

Built to capture the erratic action of its predecessor in an ultra-realistic panfish shape, the Grow Design Works G-Flag 175 Soft Glide Bait featur...

Big Bite ball head jigs in top-selling colors.

  Strike King Rage Swimmer Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better b...

The "DRIFTFRY", designed with such mid strolling technique in mind, has a realistic action reminiscent of a real small fish with a natural action. ...

Owner Cultiva Range Roller™ the name says it all. This JDM specialty jig head offers amazing rolling action with minimal retrieve. Range Roller jig...