Products

Perfect for those times when you need a big bite but still want to catch every fish around. Made for fishing around grass and vegetation, and since...

Strike King Mr. Crappie Shadpole Curlytail: 2"   The Strike King® Mr. Crappie® ShadPole Curly Tail is an expanded offering based on the Mr. Crappie...

5 baits per pack The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action ...

Jointly developed by lunker hunter Tetsuya Nakamura and Megabass, the Spark Shad is a hand-poured paddle-tail worm with a hull-design that increase...

  The BOOYAH Tux & Tails offers all the strike inducers an angler could ask of a spinnerbait. Its jewelers grade double Colorado honeycomb blad...

  Strike King Denny Brauer Structure Jig One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer S...

Strike King Micro-King Spinnerbait: 1/16 oz Little Brother to the popular MINI-KING®, the MICRO-KING® is a terrific little spinnerbait for ultra l...

The Gold Series was created to celebrate the 50th Anniversary of the Road Runner in 2008. Each lure features a 14 KT-Gold plated blade and hand tie...

The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing off rocks, or jus...

Bringing you the classic soft plastic worm shape with the clean colors and hand-poured quality you are used to getting from Roboworm - the Country'...

Norman DD 22 The Norman Deep Diver has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge...

  Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike ...

Was designed by  tournament pro champion Bryan Thrift. A subwoofer-thumping, XL ChatterBlade features a patented direct head-to-blade connection fo...

Smallmouths love Strike King®'s Bitsy Bug® Mini Jigs! In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts an...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all the ...

Sometimes dynamite comes in small packages, and that has never been more true than with the Missile Jigs Ike's Mini Flipping Jig. The brainchild of...

Barbed Road Runner Heads feature the Bleeding Bait hook! This means more strikes. The barb on the head can be removed to accommodate smaller plasti...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Superline EWG is a larger diameter hook designed to fish b...

Strike King Mr Crappie Slabalicious: 2" Whether you fish for fun or food, the Strike King® Mr. Crappie® Slabalicious swimbait is your ticket to suc...