Products

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A channeled groove along the bottom of the head positions the blade low enough to strike the head, producing a signature "chattering" sound while a...

  Gary Yamamoto Yamasenko If there's been one lure that has changed the face of fishing over the years, it's the Yamamoto Senko. With its wide ran...

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Rapala Dives-To Crankbaits (DT Series) The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer th...

River 2 Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tail rota...

Is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from hea...

Strike King KVD Square Bill Crankbait  Squarebills aren't just for shallow water anymore. The Strike King KVD Square Bill Crankbait takes the Class...

The Keitech FAT Swing Impact redefines swimbait performance. Keitech's revolutionary two-tone injection process uses several different types of sal...

  The deep belly of the Super Fluke causes it to dart, glide, and knuckleball through the water, while its universal baitfish size allows it to tem...

Lead bullet weights

Strike King Rage Tail Bug The Strike King® Rage Bug is designed to be used behind the DB Structure Head, but it's great as a flipping or creature b...

Karashi Twitch Bait The latest generation of finesse baits out of Japan, the Megabass Karashi Twitch Bait offers anglers a unique approach to those...

Bonehead BX Jig Head, 10 Pack   BoneHead Tackle BX Jig Heads are high quality jigs with molded 3D eyes and sharp sickle hooks. The guys at Bonehead...

Megabass Magdrafts New 5" Magdraft! Weighing in at 3/4oz and a snack-sized 5in, the MAGDRAFT 5IN swimbait delivers that irreplaceable head-shaking,...

  Roboworm Straight Tail Worms These are the worms that started it all, Roboworm's original straight tail worm. Computer and robotic engineered pre...

Zoom Baby Brush Hog The most versatile creature bait on the market, this four-inch package of dynamite has tails, wings and arms that slither with ...

VMC Crossover Ring 10 per pack An innovative and versatile approach to O-rings, the VMC Crossover Rings give you multiple rigging options. Featurin...

Seaguar InvizX Soft, supple and castable. Superior sensitivity. Fill your spool with a main line specially designed to dominate fresh water. It's v...

Yamamoto Yamatanuki Stick Bait Poured using Yamamoto’s custom heavily weighted soft plastic formula, the Yamamoto Yamatanuki Stick Bait weighs in a...

Strike King Rage Tail Craw, 4"   If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in ...

Zman ChatterBait Elite EVO™ Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered Ch...

Hardy construction, lifelike eyes, and ultra-sharp hooks make the Strike King® XD Series Pro-Model® Crankbait a go-to lure for all bassin' situatio...

Sunline FC Sniper Fluorocarbon Super FC Sniper is Sunline America’s best selling product. Our pros love Sniper for its’ versatility and manageabili...