Berkley Lures

Berkley PowerBait Power Worms Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Berkley PowerBait Pre-Rigged Swim Shad Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 ye...

Berkley Choppo Top Water Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top...

Berkley Frittside Designed by the legendary crankbait angler, David Fritts, the Berkley Frittside Crankbait is based on the crankbait that helped D...

Berkley Powerbait Cullshad Swimbait 6" and 8" Taking shallow water swimbait fishing to a new level, the Berkley Powerbait CullShad Swimbait combine...

Berkley Dredger Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley Flipping Jig Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the rig...

Berkley The Deal: 3.5" Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and p...

Powerbait MaxScent Lil' Super Trooper The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this...

  Berkley Slobbernocker Bladed Jig Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkl...

  Berkley Powerbait Maxscent Hit Worm Magnum Delivers plus-size performance that big bass will inhale. Built with a fattened body to attract big bi...

Berkley PowerBait Crappie Nibbles   Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years...

Berkley Stunna 112 Jerkbait It shimmies on the fall and darts on the retrieve. It flashes and rolls and fools even the most discerning of bass. It ...

Berkley Powerbait Pit Boss Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was c...

Berkley Powerbait Power Stinger Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to Powe...

  Berkley Powerbait Power Switch Purpose-built for use with forward-facing sonar, the Berkley Powerbait Power Switch hovers enticingly in the strik...

Berkley PowerBait MaxScent Creature Hawg, 4" PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never be...

Berkley Pitbull The Lure was designed by a collaboration between Berkley's bait design engineers and team of pro-anglers, including hard bait le...

Berkley PowerBait Bottom Hopper Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years per...