Berkley Lures

Berkley PowerBait Maxscent Chigger Craw Makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an...

Berkley Dime Crankbait Built to achieve proven balsa-like action with the durability and performance of a plastic hard bait, the Berkley Dime Crank...

Berkley The Champ Craw, 3.5" Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike...

Berkley Cane Walker Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of a...

Berkley PowerBait & MaxScent Meaty Chunk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Power Blade Compact

Berkley MaxScent "The General" The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen...

Berkley Money Badger Will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod sha...

Berkley PowerBait Power Worms Bulk Pack, 100 CT, Blue Fleck   Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientist...

Berkley PowerBait Twitchtail Minnow: 3"   Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

PowerBait Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natur...

Berkley Clickin' Frittside Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it c...

Berkley PowerBait Fatty Bottom Hopper: 5" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 2...

  Berkley ThinFisher Designed to improve one of the most popular blade baits ever made, the Berkley Thin Fisher Blade Bait features the Original Jo...

Berkley Wake Bull Offering a tempting surface waking action at any speed, the Berkley® WakeBull combines the popular Squarebill body with a shallow...

Power Blade Standard

Berkley Krej  Is designed to excel with forward-facing sonar, the Berkley Krej is a revolutionary hard bait that defies conventional jerk-baiting b...

Berkley Finisher Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of gl...

Berkley Chigger Bug: 3 in. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecti...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...