Berkley Lures

Berkley The Champ Minnow, 3.4" Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a life...

Berkley Powerbait Maxscent Flat Worm A great representation of nearly all baitfish, the Berkley Powerbait Maxscent Flat Worm is a deadly little ap...

  Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...

Powerbait Shape 108 Features two large claws that flap simultaneously with "Bird-Wing" style movement as they move through the water column. Poured...

Berkley PowerBait Power Chunk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perf...

Berkley Powerbait Maxscent Hit Worm Sure to be a “hit” with big bass and anglers alike, the Berkley Powerbait Maxscent Hit Worm delivers a bolstere...

Berkley Power Trout Worm: 3" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfe...

Berkley PowerBait Fight'n Bug, 3.5" There’s no arguing that this 3.5-inch soft plastic triggers strikes with its open, active pincers and extended ...

Berkley Maxscent Tube Utilizing a super-charged scent to summon big bites from predators near and far, the Berkley Powerbait Maxscent Tube is one ...

Berkley PowerBait Crazy Legs Chigger Craw Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25...

Berkley Powerbait Drip Minnow Designed to enhance finesse techniques through ultra-realistic design, action, and colors, the Berkley PowerBait Drip...

Berkley PowerBait Power Grub  Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfe...

Berkley PowerBait Grass Pig: 5" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years per...

Berkley Powerbait Maxscent Power Chunk Is a relative of the old pork rind trailers that are now out of production. Designed with a classic chunk p...

Berkley Buzz’n Speed Toad  Built for one thing and one thing only, to entice heart-stopping topwater strikes. The Berkley Powerbait Buzz’n Speed T...

Berkley PowerBait Bearded Crazy Legs Chigger Craw, 4.5" Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have...

Berkley Powerbait  Unrigged Cullshad Swimbait 5" Cull up with the Berkley PowerBait® Unrigged CullShad. Taking shallow water swim-baiting to a new ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Berkley Swamp Lord Hollow Body Frog Designed in collaboration with expert frog angler and 2022 MLF Redcrest Champion Bobby Lane, the Berkley Swamp ...

Berkley Powerbait Drip Swimmer Featuring a micro-boot tail for tight kicking actions that provokes pressured fish into striking, the Berkley Powerb...

Berkely Powerbait "The General"  Joining the ranks of Berkley’s legendary Powerbait lineup, the Berkley Powerbait The General Worm provides a clas...