Best Sellers

Strike King Perfect Skirt: 2pk Featuring colors designed to flow from top to bottom and match the most popular spinnerbait head colors, the Strike...

Smash Tech Bubble Fry, 4" Fabricated with exactly 136 air-trapping appendages, the Smash-Tech Bubble Fry is a slow floating, fish catching, bubble...

  Santone Lures Rattlin' Jig The Santone Lures Rattlin' Jigs feature super-sharp Heavy-Wire Gamakatsu Hooks, as well as, a double rattle system for...

The new standard in wacky hook designs. Built on Gamakatsu proven Shiner hook, the Wicked Wacky features a durable hand tied weed guard that provid...

Casey's Classic Runner Heads Casey’s Classic Heads are designed by the Classic winner himself, Casey Ashley! These heads feature prism eyes, super ...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...

H&H Willow Leaf Double Spinner: 3/8 oz   These lures have literally caught Bass by the thousands. There's hardly a Bass fisherman in the South ...

BOOYAH Pad Crasher Jr Soft plastic hollow body frog features a plastic with just the right consistency to ensure solid, consistent hook-ups while r...

Gamakatsu Weighted Superline EWG Hook Gamakatsu's most popular worm hook would have to be the EWG. It was only a matter of time before they designe...

  The Best Trilene XT® Ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance...

V&M Chopstick Worm: 5"   Although typically rigged weightless for a well balanced parallel fall, V&M soft plastic baits, the Chopstick, wor...

  Santone Lures M-Series Spinnerbait  Made in a joint-effort between Santone Lures and Bassmasters Elite Series professional Matt Herren, the Sant...

Includes a short shank and monster gap for superior hooking abilities.  Made from Zo-Wire™ which makes hooks 15% stronger by diameter over other hi...

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game f...

The Bomber Fat Free Fingerling is a serious crankbait for serious crankbait fishermen. It's perfect for cranking around docks and standing timber, ...

Eagle Claw Steel Worm Weights

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

We HIGHLY recommend signing up for the ROUTE Protection. You must view your cart before checkout for it to be added to your order. This is a very s...

Mimicking a darting baitfish with uncanny realism, the soft, potbelly minnow design and thin pin tail of the StreakZ will entice strikes from virtu...

The Strike King® Jointed Structure Head combines the popular "swinging- head" style with the unprecedented characteristics of Strike King's Structu...

Bobby Garland Mo' Glo Jigheads These Glow-in-the-dark jigheads come in 1/24 oz., 1/16 oz., 1/8 oz., 3/16 oz. sizes. Available in 10-count package.