Best Sellers

  When Bassmaster Classic and Forrest Wood Cup Champion Luke Clausen approached us with a new bait design, we listened. Ideal for power-finesse sit...

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side actio...

  Reaction Innovation Pocket Rocket Reaction Innovations revolutionary new stick bait made with our new Titanic Plastic. This new plastic formula i...

Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a sta...

As versatile as they are productive, super-tough, salt-impregnated ZinkerZ sink slowly and tantalizingly when fished unweighted. Rigged straight, T...

  Spro Bronzeye Pop 50 The Bronzeye Pop 50 was designed by B.A.S.S. Elite Series Angler Dean Rojas. With the Bronzeye Pop 50, you can walk the dog,...

  This unweighted version has all the features of the Weighted Beast less the weight. The unweighted version is ideal for lighter baits then do not...

You would be crazy not to try it. The "Keitech Crazy Flapper" can be Texas rigged, used on the Dropshot and makes a great Jig trailer. The "Crazy F...

Johnson ThinFisher Blade baits have quite the following whether on a cast and retrieve or vertical jig. The Johnson ThinFisher is equipped with an...

Constant Pursuit Thump Buddy The flagship bait of Constant Pursuit Outfitters, Thump Buddies were created by CPO owner and full-time fishing guide...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma'...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider pro...

Strike King Rage Baby Menace: 3" Delivering big action in a small package, the Strike King Rage Twin Tail Baby Menace Grub is the little brother of...

  Picasso Tungsten Double Wire Weedless Ball Jig Head The Tungsten Double Wire Ball Head allows you to work your way through rocks, wood, and grass...

  The Zoom Centipede is the ultimate Carolina-rigging dynamite, the finesse option that everyone else has unsuccessfully tried to copy. It looks ...

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced...

  Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot present...

Strike King KVD Jerkbait The KVD Jerkbait, (KVDJ200 & KVDJ300), is the perfect combination of roll, wiggle and flash to attach fish. It combi...

Created for fishing tough cover and in tough situations, VMC® Heavy Duty Wide Gap Hooks have the strength for use with the heaviest equipment. Spe...

Santone Lure Pro Football Jig: 1/2 oz The Santone Pro Series Football Jigs are built around super sharp, heavy-wire Gamakatsu hooks for lightning-f...

  Plano KVD Worm Speed Bag Patented fold-down, easy-access bag Fold along threaded line to reveal wide interior TPE coating surrounds bag with wat...

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