Best Sellers

It's a tall task to redesign an industry benchmark for versatility and performance, so the Shimano team went to work developing the all-new SLX A s...

  Rebel Pop-R The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure ...

The latest model of Lucky Craft’s tournament winning jerkbait series, the Flash Pointer is a slow-sinking model designed to more effectively fish t...

  The Keitech Salty Core Tube is a heavy, soft, solid-bodied flipping bait that excels in shallow water fishing applications. Fished on the traditi...

H&H Egg Sinker

The 6th Sense Core X Swimbait Jig Heads are designed for use with umbrella rigs. Made in the USA with quality components, including super sharp hoo...

The Zoom Fat Albert Twin Tail Grubs feature a fat, rippled body and a twin tail-spinning action designed to move a lot of water. The two curly tail...

Zebco Bullet Spincast Zebco, the most recognized brand in fishing, has introduced the fastest version ever of the tangle-free reel they made famous...

  The segmented body and unique paddle tail of the Hyper Worm combine to emit a strong vibration in the water, giving it a presentation bass have n...

The Bomber B24 Long A series has long been the #1 choice among avid anglers True-running and tough, the Long A earned its reputation at the top fi...

SNUG-ITZ Bait Protection Cone  Snug-ITZ easily slides on your line before tying your hook to protect the nose of the bait from pull back when fi...

The Spin Jig come equipped with a premium VMC® hook made from high carbon steel with a forged shank and a needle point. The jig has an exaggerated...

The Bronzeye Frog 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner, meaner vers...

Stren Original Monofilament: 330 yds Superior knot and tensile strength to land big fish Tough and abrasion resistant Low memory for easy casting...

Attention to detail is what makes this Wiggle Wart® so deadly. The 3-D holographic eyes, external scale pattern with UV Bright and traditional col...

The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutters on the drop. Hard...

Blakemore Real Magic: 6 oz pump-bottle, easy control, easy to store.

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Weighted Swimbait hook keeps all your swimbaits secure and...