Best Sellers

The Z-Craw takes an elongated body with forward-facing ribs and adds hook pockets top and bottom as well as fluttering claws, all in a streamlin...

Strike King Rage Tail Menace: 4" The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are h...

Santone Lures Pretender Spinner Santone Lures Pretender spinnerbaits are hand-assembled with only the finest quality components available to ensur...

Santone Lures Rayburn Swim Jig Performance tested and tournament proven by lure designer Brian Branum on Lakes Sam Rayburn and Toledo Bend, the Sa...

The Ol’ Monster has been the go-to big worm of tournament anglers for years, fished on a Texas rig, a Carolina rig or even a mag shakey head. This ...

Megabass Vision 110 Once the closely-guarded secret of the pros, the VISION ONETEN jerkbait quickly became a staple among professional and amateur...

Berkley PowerBait Pre-Rigged Swim Shad Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 ye...

Woods and Waters BMA Shad Head, 5 pack

6th Sense Crush 50X The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking r...

Gary Yamamoto Zako The new Zako Swimbait was designed by Elite angler Brett Hite, and it’s his bait of choice as a  swimbait trailer when he’s sli...

Bonehead Slim Stick The Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tail...

The Trick Worm was the original floating worm, deadly for twitching and dead sticking weightless for a stealth approach to shallow water bass, but ...

Bass Assets RSL-XX Weight Stops: Large Bass Assets RSL-XX Weight Stops: Use these weight stops to peg your tungsten weights instead of with a toot...

Smash Tech Magnum Crawler: 8.25" The Smash-Tech Magnum Crawler has been in the private collection for the last year getting refined and perfected ...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

Original Road Runner Heads 4pk 

6th Sense Divine Swim Jig The 6th Sense Divine Swim Jigs can be dragged, swam, stroked, or flipped and retrieved through rocks, trees, bushes and g...

These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different ty...

Bill Lewis Rat-L-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been tha...

Berkley Choppo Top Water Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top...

Strike King Red Eyed Shad The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, ...

Rod Sox Pro Casting Casting Rods equipped with regular size guides (up to 1 1/4″ in diameter)

Luhr-Jensen BangTail Bang-Tail spinners work better because they're designed better. Featuring a built-in swivel that virtually eliminates line tw...

Spro Bronzeye Pop 60 The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that De...