Best Sellers

The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The r...

Eagle Claw Removable Split-Shot Sinker

  Bonehead Stump Bug The BoneHead Tackle 1 3/4″ Stump Bugs take crappie fishing to a whole new level. The Unique high-action curved legs and the tu...

With its compact shape and fast-paddling tails, the Ultra-Vibe Speed Craw is a jack of all trades and a master of many. It’s great by itself, dragg...

  Santone Lures Rayburn Swim Jig Performance tested and tournament proven by lure designer Brian Branum on Lakes Sam Rayburn and Toledo Bend, the S...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

The Trick Worm was the original floating worm, deadly for twitching and dead sticking weightless for a stealth approach to shallow water bass, but ...

  Santone Lures Pretender Spinner Santone Lures Pretender spinnerbaits are hand-assembled with only the finest quality components available to ensu...

The Zako Swimbait is the number 1 vibrating jig trailer on the market for good reason. The Zako's segmented design and natural profile makes it the...

The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hard bait series in the world. It's been that way for over 25 years...

Beast Hooks with TwistLOCK® Centering-Pin Spring (CPS) are designed for weedless-style rigging of larger plastics like big swimbaits, flukes, tubes...

  Bonehead Slim Stick The Slim stick is an outstanding simple but proven design. The Slim Stick has a baitfish style profile and a long-pointed tai...

7" Monofilament snell with a light wire Aberdeen hook

The Strike King® Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail a...

The 6th Sense Crush 50X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just burning...

  The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even ...

  These versatile swimbaits come in six sizes to match any fishing conditions. Keitech's original two-tone color injection process uses different t...

Original Road Runner Heads 4pk 

6th Sense Divine Swim Jig The 6th Sense Divine Swim Jigs can be dragged, swam, stroked, or flipped and retrieved through rocks, trees, bushes and g...

H&H Single Spinner: 3/8 oz These lures have literally caught Bass by the thousands. There's hardly a Bass fisherman in the South who doesn't h...

The Red Eyed Shad has become the standard-bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incred...

FLASHY SWIMMER with Owner's TwistLOCK™ Centering-Pin Spring is a unique setup for rigging soft swimbaits, flukes, and other swimming plastics. The ...

Woods and Waters BMA Shad Head, 5 pack