Best Sellers

Santone Lures Texas Finesse Jig Equipped with a Gamakatsu Hook for lightning-quick penetration, the Santone Texas Finesse Jig features a ball head ...

Picasso Inviz-Wire Pro Spinnerbait INVIZ Wire Spinnerbait stealthy, natural appearance draws attention to the skirt and blades without the distract...

Booyah Pond Magic: 3/16 oz   BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base ...

Don't let the size fool you - the 1/8 oz. ChatterBait Micro delivers the same action and vibration as its big brothers, but in a smaller package. T...

Big Bite Baits Slab Tube: 1.75" A great, solid body bait for catching slab crappies.  Available in all the hottest colors! (10per pack)

Gamakatsu’s Superline Offset Shank EWG Work Hook is a high carbon heavy-wire hook designed to fish braided line in heavy cover. Built for serious f...

  Sufix ProMix™ is a perfectly balanced, low memory line that offers high knot strength and smooth casting. It's perfect balance of performance pr...

Strike King Rage Tail Cut-R Worm   Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. E...

Picasso worm weights contain the high tungsten content at 97% creating a very small and compact design, ideal for working through bottom structure ...

Daiwa J-Braid: 165 yds   J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands o...

  Strike King Rage Swimmer Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better b...

Big Bite ball head jigs in top-selling colors.

Offset Shank, Wide Gap worm hooks with worm-holding 90° bend shoulder. Extra wide gap bend and heavy-duty XX strong shank for rigging big baits and...

  Picasso Smart Mouth Plus Jig Head The Smart Mouth Plus Fish Head Jigs are designed to be fished in both fresh and saltwater and fulfills the dema...

Megabass VISION ONETEN+1 is a mid-range jerkbait designed to increase the depth of the original VISION ONETEN by up to 3ft. The VISION ONETEN+1’s b...

The Hack Attack Jig is the extreme Heavy Cover jig. Designed to be fished in and around the heaviest shallow and deep water cover out there. The Ha...

Reaction Innovations flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation....

  Johnson Crappie Buster Spin'R Grub Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin...

6th Sense Cloud 9 The Series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the r...

While the Original Buck-Tail Road Runner® has bagged thousands of Striper over the years: they are effective on Cobia, Snook and even Tarpon. The B...

MegaBass Magdraft Freestyle: 2 pack The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for scre...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to cr...

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...