Best Sellers

Owner Wide Gap Plus Wide Gap Plus™, with its deep throat and dramatically elevated point, offers an extraordinary wide gap for extra hooking power...

  Bomber Slab Spoon Timeless shape and proven colors make it a true multi-specie lure. Great for bass, trout and striper fishing. Whether casting f...

While the Original Buck-Tail Road Runner® has bagged thousands of Striper over the years: they are effective on Cobia, Snook and even Tarpon. The B...

Big Bite Baits Slab Tube: 1.75" A great, solid body bait for catching slab crappies.  Available in all the hottest colors! (10per pack)

Strike King Rage Tail Cut-R Worm   Each Rage Tail™ lure has a unique and exclusive tail design and is engineered like no other soft plastic bait. E...

  Sufix ProMix™ is a perfectly balanced, low memory line that offers high knot strength and smooth casting. It's perfect balance of performance pr...

The Freeloader™ is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. Belly and top hook slots help in ...

MegaBass Magdraft Freestyle: 2 pack The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for scre...

Santone Lures Texas Finesse Jig Equipped with a Gamakatsu Hook for lightning-quick penetration, the Santone Texas Finesse Jig features a ball head ...

Booyah Pond Magic: 3/16 oz   BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base ...

Reaction Innovations flagship bait which changed the industry forever. This patented design enlightened the world on soft plastic lure innovation....

Daiwa J-Braid: 165 yds   J-Braid x8 line is a complete line up of high quality 8 carrier braid made of the finest materials from Japan. 8 Strands o...

  Picasso Smart Mouth Plus Jig Head The Smart Mouth Plus Fish Head Jigs are designed to be fished in both fresh and saltwater and fulfills the dema...

  Lake Fork Trophy Lures Sickle Tail Baby Shad The Sickle Tail Baby Shad swimbait features a narrow sickle tail, whether fished vertically or horiz...

Offset Shank, Wide Gap worm hooks with worm-holding 90° bend shoulder. Extra wide gap bend and heavy-duty XX strong shank for rigging big baits and...

Megabass VISION ONETEN+1 is a mid-range jerkbait designed to increase the depth of the original VISION ONETEN by up to 3ft. The VISION ONETEN+1’s b...

Big Bite ball head jigs in top-selling colors.

  Strike King Rage Swimmer Designed to provoke an immediate reaction, the Strike King® Rage Swimmer looks great out of the water, and even better b...

Conical ribs firmly anchor weight in place without damaging plastic. Thin profile offers angler ability to modify actions. Perfect for Neko™-Wacky ...

The Hack Attack Jig is the extreme Heavy Cover jig. Designed to be fished in and around the heaviest shallow and deep water cover out there. The Ha...

Eagle Claw Bass Casting Sinkers

This 8-sided beast takes the concept of the soft jerkbait to another level. Like a faceted bead vs. a round bead, the Strike King® KVD Perfect Plas...

A light finesse style hook for rigging small worms and baits.  Typically used as a drop shot hook, this hook is made from fine wire for easy hook s...