Best Sellers

The Series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the rest - fish simply c...

Sufix AS Braid: 150 yds   Sufix® 832® Advanced Superline® is the strongest, most durable small diameter braid on the market. R8 Precision Braiding ...

  Strike King Rage Tail Baby Craw Full of rage and bite-me attitude, Strike King®'s Rage Tail® Baby Rage Craws pack a powerful combination of lifel...

Santone Lures Jig Skirt All silicone skirts in every color Rattlin' Jig we make. Packs of 2. These can be used for any Rattlin' Jig, Pro Series Fo...

  Johnson Crappie Buster Spin'R Grub Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin...

Zoom Lizard Zoom soft plastic baits are known throughout the bass fishing world as tough, dependable plastics that catch fish under every condition...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, to cr...

Featuring a segmented, fish-shaped body and forked tail that create an extremely lifelike baitfish profile, the RaZor ShadZ pulls double duty as a ...

Picasso Gunmetal Tungsten Flipping Weights feature a non-painted “Gunmetal” finish that completely eliminates any possibility of chipping or flakin...

Strike King KVD Caffeine Shad   With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set ...

Strike King Elaztech Z Too The Z-TOO is impregnated with salt so it is less buoyant. It fishes more like a traditional soft plastic jerkbait and th...

Bonehead BX Bladed Jig Head, 5 Pack Made in USA

Santone Lure Matt Herren's Got Five Spinnerbait: 3/8 oz   Hand-assembled with only the finest quality components, the Santone Got Five! Spinnerbait...

H&H Double Spinner: 3/8 oz These lures have literally caught Bass by the thousands. There's hardly a Bass fisherman in the South who doesn't h...

The pros know. The original Strike King® Red Eye Shad rattle bait is the most-thrown, most productive lipless crankbait on the pro tour. The Tungst...

Reaction Innovation's creativity has once again developed a bait that will put fish in the boat when others won't. The Skinny Dipper is a soft plas...

The Strike King Lil Mr. Money Spinnerbait delivers a scaled down presentation perfect for tough fishing conditions and matching the hatch with smal...

  Spro RK Crawler 55  The Rk Crawler 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland to have a wide wobbling hunting acti...

For those times when the original Super Fluke isn’t big enough to match big perch or magnum-sized gizzard shad, now there’s a version to match mons...

This grub has great action and the ringed body moves water making panfish go crazy.

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simpl...

Reaction Innovation Little Dipper Reaction Innovations has done it again! The Little dipper is the kid brother to the skinny dipper. At three and ...