Bugs

Gene Larew Biffle Bug, 4.25" Great for pitchin', as a jig trailer or rigged on the Biffle HardHead. Leave the legs on for crazy leg-kicking action...

V&M J-Proz Series J-Bug Introducing the all-new J-Proz series "J-Bug" designed by 2 time Bassmaster Elite Champion Jacob Powroznik. Designed sp...

Slik Baits Hell Bug One of our favorite creature baits to throw when the fish get picky! The variety of moving appendages allow for constant errati...

Gene Larew Biffle Bug Jr, 3.5" Junior has all of the same family features, including the hollow oval-shaped body to hold a rattle and/or flotation...

Big Bite Baits Battle Bug, 5" Mike McClelland’s first signature shape with Big Bite. Mike wanted a craw shape with a subtle swimming action and lon...

Live Target Shrimp The LIVETARGET Fleeing Shrimp soft lure, bristling with three-dimensional anatomical features, is rigged on a custom jig head a...

The Smash Tech Smash Bug is a subtle creature bait that combines the features of both a brush hog and a beaver. Can be used on the back of a finess...

Gene Larew Biffle Big Bug, 5" Whether targeting big bass from the start or looking for that kicker, the 5" Biffle Big Bug is ready for the task. I...

  Gene Larew Flipping Biffle Bug Was designed by legendary angler, Tommy Biffle, and provides a more aggressive action than the original Bi...

JB Crawl Bug Similar to an iconic hog style baits this profile is available in 4" size. The bait has a ringed body that can be utilized Texas rig...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft b...