Crankbaits

Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin ...

  Spro Little John The Little John was designed by B.A.S.S Elite Series Angler John Crews. The Little John has  a silent weight transfer system usi...

Bandit 300 Series crankbaits dive to 12 feet when cast on 10-lb line and dig around in a searching swimming action that triggers strikes. Construct...

We’re thrilled to introduce the all-new IXI BLOWLY, a cutting-edge collaboration between legends Yuki Ito and Katsutake Imae.Designed for blisterin...

The Bomber B25 Long A series earned its quality reputation fish by fish and angler by angler. The 25A employs the Long A trademark action and true...

Irresistible to bass, the Jackall Bling 55 is a flat-sided crankbait featuring a custom Circuit Board fiberglass lip that creates quick wobbling ac...

  6th Sense Crush 300DD The 6th Sense Crush 300DD deep diving crankbait has taken deep cranking to the next level. Designed to quickly and efficien...

The Jackall Rerange series of baits feature the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast. The we...

The Bomber Fat Free Fingerling is a serious crankbait for serious crankbait fishermen. It's perfect for cranking around docks and standing timber, ...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma'...

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side actio...

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced...

Masterfully crafted and unlike anything else on the market, the Nishine Lure Works Chippawa RB Blade Crankbait combines the flash of a willow blad...

Strike King KVD Jerkbait The KVD Jerkbait, (KVDJ200 & KVDJ300), is the perfect combination of roll, wiggle and flash to attach fish. It combi...

Shimano World Minnow 115SP Suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The Worl...

Got bass holding in brush piles along the river channel? How about main lake points where they drop off into deeper water? Maybe they’re holding in...

  Strike King KVD Splash Topwater Popper The KVD Splash by Strike King®, is designed to the specifications of Bassmaster Classic Champion, Kevin Va...

Megabass Vision Oneten SR Shallow Runner The Oneten SR starts up immediately as soon as it lands in the water from the moment you put your finger o...

TG Zero Friction Slide; the large cylindrical tungsten weight is used to shift the center of gravity, allowing for outstanding casting distances. F...

IxI Series 3 This next-generation shad made bass pro Katsutaka Imae exclaim “we’ve got something amazing here!” The TYPE-3 features an ability to ...