Crankbaits

TG Zero Friction Slide; the large cylindrical tungsten weight is used to shift the center of gravity, allowing for outstanding casting distances. F...

  6th Sense Crush 250MD The 6th Sense Crush 250MD crankbait takes mid- to deep-range cranking to the next level. Unlike other crankbaits, the Crush...

Snag Proof Zoo Pop A revelation in topwater popping lures, the Snag Proof Zoo Pop 3/8oz boasts an exceptional popping action combined with the abil...

Storm Deep Thunderstick MadFlash With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern ev...

The Jackall Riser features an upward angled lip that causes the bait to rise to the surface on the retrieve, creating an action that is irresistibl...

  Heddon Super Spook Jr. Features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish-catc...

Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of any Berkley® top wate...

Heddon Baby Torpedo Is a proven topwater bait that smallmouth and largemouth bass can’t resist. Its single prop spins and spits water. The Baby ...

Designed by 4-time Bassmaster Classic Champion, Kevin VanDam, the Strike King KVD HC Flat Side Crankbait is built with a slender profile, flat side...

Megabass Vision Oneten+2 The ONETEN+2 delivers the ONETEN’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Design...

The 6th Sense Crush Mini 25MD crankbait takes finesse cranking to the next level by allowing you to downsize your crankbait on those tough, high pr...

Length 5" 13' diving (effective 10'-12')  Weight: 2oz The BIG-M is the evolutionary result of many years of Megabass big crankbaits. It leaves be...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything el...

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its tim...

6th Sense Crush Mini 25X The 6th Sense Crush Mini 25X squarebill crankbait takes finesse cranking to the next level by allowing you to downsize yo...

Megabass GP Kikyou The newest color in the Megabass Respect Series. Models:  Dog-X Jr Coayu Giant Dog-X Karashi POPMAX POP-X SR-X Griffon Vision ...

Arbogast Hula Popper Is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. The Hula P...

The big plug that has delighted anglers for many years, the Bomber Fat Free Shad! This 12-16 foot diver crashes through deep brush piles, ledge...

  6th Sense Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, crankin...

Is perfect for a wide variety of retrieve techniques, this unique hybrid crankbait features slow-floating action that allows it to recover easily o...