Crankbaits

A quiet killer, the Lucky Craft LC Silent Squarebill Crankbaits provide a less-evasive presentation that is perfect for targeting fish in heavily p...

The Jackall Riser features an upward angled lip that causes the bait to rise to the surface on the retrieve, creating an action that is irresistibl...

  6th Sense Crush 250MD The 6th Sense Crush 250MD crankbait takes mid- to deep-range cranking to the next level. Unlike other crankbaits, the Crush...

  Heddon Super Spook Jr. Features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish-catc...

Designed by 4-time Bassmaster Classic Champion, Kevin VanDam, the Strike King KVD HC Flat Side Crankbait is built with a slender profile, flat side...

Berkley Cane Walker Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of a...

Tie on the Berkley Dime and score big. Cast further, track straight, match the hatch, and fish confidently. When its time to fill the boat, its tim...

Megabass Vision Oneten+2 The ONETEN+2 delivers the ONETEN’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Design...

The 6th Sense Crush Mini 25MD crankbait takes finesse cranking to the next level by allowing you to downsize your crankbait on those tough, high pr...

Storm Deep Thunderstick MadFlash With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern ev...

Length 5" 13' diving (effective 10'-12')  Weight: 2oz The BIG-M is the evolutionary result of many years of Megabass big crankbaits. It leaves be...

Shimano's legendary BOOST CONCEPT technology prevails with the introduction of World Pop 69F FLASH BOOST, a multi-purpose popper unlike anything el...

Snag Proof Zoo Pop A revelation in topwater popping lures, the Snag Proof Zoo Pop 3/8oz boasts an exceptional popping action combined with the abil...

Heddon Baby Torpedo Is a proven topwater bait that smallmouth and largemouth bass can’t resist. Its single prop spins and spits water. The Baby ...

Arbogast Hula Popper Is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. The Hula P...

Megabass GP Kikyou The newest color in the Megabass Respect Series. Models:  Dog-X Jr Coayu Giant Dog-X Karashi POPMAX POP-X SR-X Griffon Vision ...

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender mi...

Cotton Cordell Pencil Popper The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for...

Need a bait that can dominate in cold water? The Megabass® SonicSide Crankbait is specially adapted to take sluggish bass in tough conditions. This...