Crankbaits

Is perfect for a wide variety of retrieve techniques, this unique hybrid crankbait features slow-floating action that allows it to recover easily o...

Bomber Shallow A Gen 2 The Bomber Shallow A fishing lure will run where other crankbaits can't. All the Shallow A lure needs is a few inches of wat...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty wat...

Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeti...

Megabass PopMax Length 3.25in Weight1/2oz. POPMAX is a next-generation surface-stirring lure created by Ito's hand-carving body and advanced hydr...

The big plug that has delighted anglers for many years, the Bomber Fat Free Shad! This 12-16 foot diver crashes through deep brush piles, ledge...

Casting or Trolling – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while ...

Heddon Chug'n Spook Jr. Brings big surface commotion in a small package. The cupped chugging mouth of the Chug'n Spook Jr. catches and spits wa...

  Rebel Super Pop-R The Rebel Super Pop-R topwater chugger/popper features the company’s G-Finish decoration application, which produces light refl...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...

  Spro RK Crawler MD 55 The Rk Crawler MD 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland. The Rk Crawler MD 55 features ...

The Vision Oneten +2 Jr brings bite-sized jerkbait appeal to new depths, matching the tournament-winning 9-10ft range of the full-sized Oneten +1. ...

  Vision 110 Jr. Packs the tournament-winning characteristics of the immensely successful vision oneten jerkbait into a 98mm (3.85in) frame, genera...

Nishine Baby Chippawa DD DD Blade Crankbaits deliver a snack-sized, deep-diving profile covered in unmatched detailing. Built to dive 6-7ft, the co...

  If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless...

Megabass Matcha Head The newest color in the Megabass Respect Series.  Models:  Baby Pop-X Dog-X Speed Slide Giant Dog-X Megadog-X Popmax Pop-X SuW...

Created with the utmost attention-to-detail, the Nishine Lure Works Chippawa DD Blade Crankbait was designed from an original, hand-carved mold tha...

Megabass Griffon The developer of the first Griffon, Yuki Ito's experience and sensibility sought a "functional and comfortable shape" that resulte...

Megabass White Butterfly The newest color in the Megabass Respect Series.  Models:  Popmax PopX Vision Oneten Vision Oneten Jr Giant Dog-X Dog-X Sp...

Megabass Griffon Bait Finesse A downsized version of the storied japanese crankbait, the Griffon Bait Finesse Exhibits super high-pitch action and ...

From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from Ot...