Crankbaits

  The Megabass POP-X Breathed new life into the old-style popper concept, adding a gill system and an attention to detail that immediately set this...

Norman Speen N The Norman Speed N has all the features anglers want in a crankbait for cold water fishing. Description Same size and weight as th...

6th Sense Movement L7 The 6th Sense Movement L7 Squarebill swims left to right with an 'S' type hunting action on the retrieve. Most crankbaits ten...

Designed initially to target trophy largemouth bass, "The Bird" as we call it has proven to draw violent strikes from predatory gamefish across Nor...

The Gunfish is part of the next generation of top water baits from Lucky Craft. This bait borrows features from other Lucky Craft top water lures a...

Some Bill Lewis crankbaits perform better on rock/wood than around grass and vice versa, but the ATV is one crank that was designed for all underwa...

The newest color in the Megabass Respect Series. Models: Deep-X 100 LBO Dog-X Jr Coayu Giant Dog-X Karashi ORC Burning Shad POPMAX POP-X SR-X Grif...

Megabass TLO The newest color in the Megabass Respect Series.  Models:  Popmax X-Nanahan Vision Oneten Vision Oneten Jr Giant Dog-X Oneten +1 Onete...

Powered by Shimano's BOOST CONCEPT lure technologies, the Zumverno 95SP FB expands Shimano's lineup of freshwater lures and is the ideal bait for a...

Norman Deep Little N Is a legendary Classic-winning lure that hunts in the 9-to-12 foot range. With a medium wobble, the DLN triggers strikes wheth...

  Deliberately designed to be different, the Munch shallow crankbait is a must have for any tackle box. Measuring at 60mm (2.5”) and weighing 7/16...

Storm Deep Thunderstick You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the fe...

The newest color in the Megabass Respect Series.  Models: Baby Pop-X Karashi POPMAX POP-X Shading-X R 62 Griffon SR-X Super Z1 Crank Vision Oneten...

  Rebel Crickhopper On ponds, small streams, and protected near-shore areas of larger waters, nothing can beat a Rebel® Crickhopper™. In these envi...

  Megabass S-Crank Honed and refined over two years, the s-crank square bill concept features a patented design that generates a hard-hitting wobbl...

If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen, and its timeless d...

The newest color in the Megabass Respect Series. Models: Coayu Slide Sinker Deep-X 100 LBO Deep-X 200 LBO Giant Dog-X Karashi POPMAX POP-X Prop Da...

Heddon Super Spook   The backbone of the famous Heddon Zara Spook family is the Super Spook. The feature setting these models apart from other Zara...

  Heddon Chug'n Spook For more than a half a century the world has known that the Heddon Spook is the finest topwater walk-the-dog lure on the mark...