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Berkley X9 Braid Designed for longer casting distances and maximum strength, the Berkley X9 Braided Line utilizes Berkley’s latest technologies ...

VMC Crossover Ring An innovative and versatile approach to O-rings, the VMC Crossover Rings give you multiple rigging options. Featuring VMC’s uniq...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

Santone Lure Matt Herren's Got Five Spinnerbait: 3/8 oz Hand-assembled with only the finest quality components, the Santone Got Five! Spinnerbait ...

Megabass Sleeper Gill Swimbaits now offer anglers an alternative profile to target those panfish-gobbling bass. Featuring an adaptation of their s...

Tactical DD Crank Designed by Tactical Bassin’s own Matt Allen and Tim Little,the River2Sea Tactical DD Crankbait brings a new approach to crankbai...

The Kraken 5 The Kraken 5 may look similar to other square bills out there but that's where it stops. We have tested and can get these baits down t...

6th Sense Speed Wake 100 The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. ...

Haymaker EWG Is truly a one-of-a-kind design.  The extra wide gap can accommodate any soft bait, for any presentation.  The angled-up Super Needle ...

Spro BBZ 1 Rat Re-released fall 2022, the Spro BBZ-1 Rat has a new tail design that is made out of Elaztech plastic. This new design fixes the pro...

6th Sense Quake 80 Suspending Lipless Crankbait Taking a whole new approach to the lipless crankbait, the 6 Sense Quake Suspending Lipless Crankba...

Picasso Tungsten Little Spotty Jigs The Tungsten Little Spotty is constructed around a one-piece 97% tungsten head that is 40% smaller than lead a...

Berkley Powerbait Pit Boss Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was c...

Jackall Rerange Jerkbait A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange Jerkbait delivers a...

Heddon Chug'n Spook Jr. Brings big surface commotion in a small package. The cupped chugging mouth of the Chug'n Spook Jr. catches and spits wa...

Z-MAN PRO CRAWZ™ By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up...

VMC Crossover Pliers An innovative new approach to rigging your favorite Wacky and Neko style baits, the VMC Crossover Pliers are a game-changer. ...

World Minnow 115SP Suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Mi...

Jackall Bling 55 Is irresistible to bass, the Jackall Bling 55 is flat-sided crankbait featuring a custom circuitboard lip that creates a specially...

Sufix G-CORE X131 Braid Delivering a new level of smoothness, the Sufix 131 G-Core Braided Line is built with 13 fibers (12HMPE Fibers + 1 GORE Pe...

Berkley Slobbernocker Bladed Jig Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkle...

Z-Man Ned Lockz Head Designed for the Midwest Finesse “Ned Rig” technique, the Z Man Ned Lockz HD Jig Head is a finesse-sized jighead that can be f...

Shimano Macbeth Flat Crankbait Is built to defeat the traditionally unstable casting performance associated with flat-sided crankbaits, by employi...

Z-Man FINESSE EYEZ™ JIGHEADS The preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead ca...