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Berkley X9 Braid Designed for longer casting distances and maximum strength, the Berkley X9 Braided Line utilizes Berkley’s latest technologies ...

VMC Crossover Ring An innovative and versatile approach to O-rings, the VMC Crossover Rings give you multiple rigging options. Featuring VMC’s uniq...

The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even t...

Megabass Sleeper Gill Swimbaits now offer anglers an alternative profile to target those panfish-gobbling bass. Featuring an adaptation of their s...

Megabass Sleeper Craw The long-awaited, bottom scuttling, stealth craw has arrived. Sleeper craw harnesses the revolutionary performance of the sle...

Santone Lure Matt Herren's Got Five Spinnerbait: 3/8 oz Hand-assembled with only the finest quality components, the Santone Got Five! Spinnerbait ...

Spro BBZ 1 Rat Re-released fall 2022, the Spro BBZ-1 Rat has a new tail design that is made out of Elaztech plastic. This new design fixes the pro...

6th Sense Speed Wake 100 The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. ...

Haymaker EWG Is truly a one-of-a-kind design.  The extra wide gap can accommodate any soft bait, for any presentation.  The angled-up Super Needle ...

SPRO KGB Chad Shad 180 Glide Bait After endless rounds of testing and design, the KGB Chad Shad ties onto anglers’ lines with the performance and ...

The Kraken 5 The Kraken 5 may look similar to other square bills out there but that's where it stops. We have tested and can get these baits down t...

Zimmer  8" Instigator Glide Bait  Zimmer baits are hand-crafted, hand-tuned, and hand-painted. We take pride in taking care of our customers and th...

Picasso Tungsten Little Spotty Jigs The Tungsten Little Spotty is constructed around a one-piece 97% tungsten head that is 40% smaller than lead a...

Berkley Slobbernocker Bladed Jig Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkle...

6th Sense Quake 80 Suspending Lipless Crankbait Taking a whole new approach to the lipless crankbait, the 6 Sense Quake Suspending Lipless Crankba...

Berkley Powerbait Pit Boss Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was c...

Jackall Rerange Jerkbait A step above other jerkbaits in-terms of innovation and technical performance, the Jackall Rerange Jerkbait delivers a...

World Minnow 115SP Suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Mi...

Heddon Chug'n Spook Jr. Brings big surface commotion in a small package. The cupped chugging mouth of the Chug'n Spook Jr. catches and spits wa...

VMC Crossover Pliers An innovative new approach to rigging your favorite Wacky and Neko style baits, the VMC Crossover Pliers are a game-changer. ...

Zimmer Bait Company is a company dedicated to providing quality, hand-built baits. Our goal is to offer top of the line swim action, durability, de...

Jackall Bling 55 Is irresistible to bass, the Jackall Bling 55 is flat-sided crankbait featuring a custom circuitboard lip that creates a specially...

Z-MAN PRO CRAWZ™ By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up...