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Berkley X9 Braid Designed for longer casting distances and maximum strength, the Berkley X9 Braided Line utilizes Berkley’s latest technologies to provide the smoothest and strongest braided line on the market at an affordable price. Featuring a 9-carrier construction with a PE core, the Berkley X9 Braided line is extremely round and smoothly flows through guides for increased casting distance. Its high strand construction also enhances wear resistance for fishing over rugged structure and provides higher knot strength. Finished in a stealthy lo-vis green color that is ideal for fishing in vegetation, Or the flame green for those individuals that like to see their line for shakey head, drop shot and Ned rig applications. Berkley X9 Braided Line offers advanced performance that won’t put a damper on your bank account. 165yd Spools Line Diameter 15lb 20lb 30lb 40lb 50lb 65lb Inches 0.005 0.006 0.007 0.009 0.011 0.013

VMC Crossover Ring An innovative and versatile approach to O-rings, the VMC Crossover Rings give you multiple rigging options. Featuring VMC’s unique dual-channel hood, the rings easily accommodate both Neko and Wacky style rigging. Increase your favorite plastic’s hook-up percentage, action, and extend the life of your Neko or Wacky bait with the VMC Crossover Rings.

Megabass Sleeper Craw The long-awaited, bottom scuttling, stealth craw has arrived. Sleeper craw harnesses the revolutionary performance of the sleeper series, bringing its hidden-hook design, enticing realism, and undeniable fish-catching ability to the staid category of conventional craw imitators. Unlike traditional offerings, the sleeper craw's weight and hook are concealed within its body. This presents a stealthy package that lulls targets into natural, long-duration bites and reduces the chances of snagging, allowing anglers to move from dock skipping to laydowns to more traditional rockpiles with confidence. Constructed with a buoyant, highly durable material with a custom scent, the sleeper craw rests in the claws-up ready position and moves with uncanny realism. With an encased weight built to navigate treacherous rock formations without the unnatural sounds of lead or tungsten contact, the craw is perfectly suited to bottom-contact applications. Bring it to life with light line shake, a bottom-bumping drag, or vigorous hops; regardless of your technique, Sleeper Craw's unique design will deliver fresh bites. ■Carapace Hook Guard The jig hook is concealed within a hollow cavity in the body for natural bite-feel and improved snag-avoidance. WIth ample clearance to compress around the bite, sleeper craw delivers sure hooking performance. ■Swing Craw Arm The highly buoyant and durable claws are incredibly responsive, settling into a raised-arm defensive posture when at rest on the bottom and trembling to life with the slightest angler input or current. More vigorous line-shaking or hops are amplified by the arms, bringing an aggressive action when called for. Size- 3in, 5/8 oz

Geecrack Bellows Gill Creature Bait Is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from head to tail to give the bait a natural feel once the fish bites, the Geecrack Bellows Gill Creature Bait displaces a tremendous amount of water for its size and creates a lifelike swimming action that is sure to fool the smartest bass. It is also made from Geecrack’s original S.A.F.(Salt+Aminos+Flavor) material, which causes fish to hold on longer once they bite so you have more time to set the hook. During development Yuho Ito’s favorite way to fish the Geecrack Bellows Gill Creature Bait was rigged weightless on an EWG hook, but it is also a versatile bait that can be used on Texas-rigs, Carolina-rigs, Jika rigs, heavy duty drop shots, and as a jig trailer. Offered in natural color patters, the Geecrack Bellows Gill Creature Bait is a revolutionary soft plastic bait that will give you an edge against the fish and the competition.

Clutch Swimbait Co. Eco Glide Bait 6.25" - 1.75oz The Clutch Eco set out to break the mold on traditional glide baits by providing high end resin performance at a reasonable price. Designed by Josh Pladies to do a little bit of everything. This bait can lure those aggressive strikes on both a slow reel as well as a chopping style retrieve making this bait super versatile, and INCREDIBLY fun bait to fish. The bait is only 6-1/4" long making it a great bait to get a ton of bites. Perfect for both the novice swimbait fisherman, and advanced tournament angler alike. The paint on this bait is baked into the actual resin making it impossible to chip. You literally have to chip the resin in order to chip the paint. This is a process that took hundreds of hours to figure out, but is incredibly worth it! Tie on a Clutch Eco and experience the most bite getting glide bait you've ever thrown!

Megabass Sleeper Gill Swimbaits now offer anglers an alternative profile to target those panfish-gobbling bass. Featuring an adaptation of their signature dorsal fin weedguard, the Sleeper Gill can be cast in those cover-choked waters where other baits fear to swim while still maintaining an incredibly natural profile that will fool the most veteran fish in your water. Just under the concealed hook, the body relies on a hollow zone that quickly compresses to convert more bites and optimize your hook-up ratios. Just like their Dark Sleeper cousins, the Megabass Sleeper Gill Swimbaits rely on a low center of gravity design with pectoral fin balancers that collaborate to maintain bottom-contact swimming stability. This construction allows for stealthy approaches through complex structure while enabling the Sleeper Gills to remain upright in a foraging position on the pause. To the rear of the meticulously detailed gill-style body, bass will be mesmerized by the highly responsive tail that imparts a gentle wag when crawled along the bottom and an excited kick when swam along higher in the water column. A productive alternative to traditional swimbaits, the Megabass Sleeper Gill Swimbaits’ unrivaled realism and alluring slow-retrieve capabilities make them a deadly addition to any swimbait arsenal.

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris Zaldain. The all-new Loaded Daingerous swimbait wreaks havoc on big bass cruising open water, especially around isolated targets, and boasts a perfectly realistic body for natural swimming action. The custom body and paddle-tail design combined with the most convincing hand-painted colors drive big bass to strike with urgency. Natural fish anatomy for realistic swimming action Flattened under-belly for stability and reduced rolling during the retrieve Line-thru-top-hook design for less snags & more fish landed. Patent Pending magnetic hook harness ensures quick, proper, & repeatable rigging. Custom paddle-tail entices reaction strikes and maximizes water displacement Forward-looking holographic eyeball for enticing strikes from all directions Shallow swimbait weight: 1.6oz Deep swimbait weight: 1.9oz

Spro BBZ 1 Rat Re-released fall 2022, the Spro BBZ-1 Rat has a new tail design that is made out of Elaztech plastic. This new design fixes the problem of the tails breaking on the original version. The BBZ-1 Rat is an extremely lifelike rat imitation. Perfectly sized, the Spro BBZ-1 Rat features a single-jointed rodent profile and a durable square bill that offer an effortless "walk the dog" action and a gentle wake that humps along the surface. Rats come with two tails in different colors. That are easily replaced and anchored with a wood toothpick.

Santone Lure Matt Herren's Got Five Spinnerbait: 3/8 oz Hand-assembled with only the finest quality components, the Santone Got Five! Spinnerbait delivers a smaller profile that will attract big fish, but doesn't discourage quality bites. Custom-made wire and quality blades deliver excellent action and flash, while a super-sharp Mustad hook provides excellent fish penetration. Also equipped with a convenient trailer keeper, as well as, 3D eyes, a custom painted, powder-coated, head and a quality silicone skirt, the Santone Got Five!

Tactical DD Crank Designed by Tactical Bassin’s own Matt Allen and Tim Little,the River2Sea Tactical DD Crankbait brings a new approach to crankbait fishing. With a tight action, strong rattle, and impeccable color patterns, this bait is designed for year-round performance. While a proven fish catcher in warmer waters, this bait continues to shine through the coldest temperatures when other baits fall to the wayside. True year-round crankbait performance has been attained with the Tactical DD Crankbait! With their attention to detail and combined fishing knowledge, Matt and Tim meticulously designed and tested every aspect of this bait for big bass performance. The Tactical DD Crankbait features a unique head shape that maximizes surface area for maximum dive depth. Combined with a weight transfer system for long-range castability, the bait plunges to the bottom, achieving far greater depths than any similarly sized bait. Each premium finish is designed to elicit a feed response in the biggest bass, while the baits aggressive hunting ability and fast rise, draw reaction strikes from the wariest of bass, even in difficult conditions. Weight: 3/4oz Depth: 0-18ft Class Hook: R2S Short Shank #2

6th Sense Speed Wake 100 The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. Waking this bait over grass, stumps, trees, or simply clear water can call up the most vicious of strikes. The Speed Wake comes fully equipped with a premium paint scheme, super sharp black nickel hooks, 3-D eyes, and realistic gill plate features. PRODUCT SPECS: Length: 100mm (3.9in) Weight: 7/8oz.

Picasso Tungsten Little Spotty Jigs The Tungsten Little Spotty is constructed around a one-piece 97% tungsten head that is 40% smaller than lead and is especially appealing to spotted and smallmouth bass. The compact profile also makes the Tungsten Little Spotty a great choice to entice those finicky fish to bite, such as on highly pressured waters or post frontal change in weather. Tungsten is much more sensitive than lead and allows you to feel changes in the bottom structure and detect the most subtle bites. The position of the flexible two-prong titanium weed guard keeps you from getting stuck even if the head rolls on its side. Picasso’s exclusive ultra-soft fine strand silicone skirt material creates fish enticing undulation that is comparable to that of rubber skirt material. The super sharp 3/0 Gamakatsu 2X Strong hook will penetrate instantly even when using light line. 1/4oz - 3/0 Gamakatsu Hook 3/8oz - 3/0 Gamakatsu Hook 1/2oz - 4/0 Gamakatsu Hook.

Geecrack Bellows Shad Creature Bait Designed by Major League Fishing pro, Alton Jones Jr., the Geecrack Bellows Shad helped Alton win over 150K in competition during the development and is precision engineered to his exact specification for versatility to get bites anywhere in the country. Building on the success of the Bellow Gill series, the Geecrack Bellows Shad features the same deep ridges but a slimmer design and tapered tail shape that allows for a strong swimming action fish simply can’t resist. Alton also designed the body shape to be an ideal trailer for bladed jigs and spinnerbaits, as well as, provide a compact profile for flipping and pitching into tight cover. Increasing attraction a step further, the Geecrack Bellows Shad boasts the signature SAF material that has made Geecrack baits so successful. Utilizing a combination of Salt, Aminos, and Flavor, the proprietary formula creates a distinctive scent and texture that fish bite and hold onto longer. Available in a wide assortment of colors, the Geecrack Bellows Shad has a proven track record of catching big check-cashing bass.

Zimmer 8" Instigator Glide Bait (GEN ONE) Zimmer baits are hand-crafted, hand-tuned, and hand-painted. We take pride in taking care of our customers and thrive to help you catch giants. We are a company dedicated to providing quality, hand-built baits. Our goal is to offer top of the line swim action, durability, detail, and versatility at a cost that is convenient to all swimbait enthusiasts. We aim to bring new innovations to the fishing community that can be used by anyone and everyone across the world. 8" 3.40oz

Shimano Armajoint Swimbaits Length 7.7" Weight 1.88oz Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Shimano's proprietary ARMA BOOST technology to significantly increase casting distance and accuracy by reducing unnecessary air resistance and the chances of the lure spinning during flight. As the angler casts the lure, ARMA BOOST technology facilitates the lure to disconnect from an internal magnet and forces the body to fold into its compact shape. Once the lure hits the water, the lure's body reengages with the magnet to create a smooth and natural swimming action. The ARMAJOINT 190SF is a versatile lure that can be retrieved fast or slow, enabling anglers to vary their retrieve depending on the situation. The ARMAJOINT will normally swim in an S-pattern, but the bait will not flare out when stopped due to the fold in its body. Anglers can slow down the receive and pause the ARMAJOINT 190SF to capitalize on the lure's natural slow-rising action. ARMAJOINT also features Shimano's proprietary FLASH BOOST technology that constantly emits a fish-attracting flash during the retrieve — even on the pause — by suspending reflective foil on micro springs to mimic the flashing behavior of an injured baitfish. Designed with purpose by leveraging innovation and technology, the ARMAJOINT 190SF improves angler performance while drawing strikes from tournament-winning bass. Length 7.7" Weight 1.88oz

Berkley Slobbernocker Bladed Jig Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish catching package. Through exhaustive acoustic and vibrational studies, the Slobberknocker packs a punch where it matters most to fish. The through head design features a durable dowel-eliminating blade break off. Additionally, the Slobberknocker excels at barreling through vegetation and traversing wood or other forms of hard structure. Topped off with a hand tied PowerBait flavored skirt, Fusion19 hook, and intricate color options, we are raising the bar and delivering exactly what anglers need in a bladed jig. 3/8oz and 1/2oz Weight

The Kraken 5 The Kraken 5 may look similar to other square bills out there but that's where it stops. We have tested and can get these baits down to 6' on a good cast with a 14-pound test line. The blank is made of a proprietary material and is not the normal Polycarbonate everyone else uses. The Kraken's proprietary blank is more buoyant than Poly which helps tremendously with deflection and helps give it its unique sound. The wide bill design creates a wide wobbling twist as you retrieve it and these baits will come through, over, and around hardcover like a dream. There is a weight transfer channel for the single tungsten ball which allows you to cast it even in windy conditions. We also went ahead and loaded them with Mustad, short shank, wide gap hooks. We have been R&Ding and building these for over a year and they are finally ready to get to work for you. "Release THE KRAKEN" and find out why we say ... Don't Depend on Luck!

Clutch Swimbait Co. OG Glide Bait The original glide bait concept that started it all for Clutch Swimbait Company, the Clutch Swimbait Co. OG Glide Bait was designed and rigorously tested with an emphasis on user input to create a high-performance shad profile swimbait. Delivering good slow-slaloming swimming action for long casts and steady retrieves, the OG Glide Bait also excels when pitching short to isolated targets on the shoreline with its unique ability to be chopped hard and twitched in place. Built using the highest quality materials available, the Clutch Swimbait Co. OG Glide Bait are made using Clutch Swimbait Co’s proprietary resin blend that provides higher buoyancy than other baits on the market without sacrificing durability. Finished with natural 3D eyes and an ultra-realistic brush fiber tail, the Clutch Swimbait Co. OG Glide Baits are backed by two razor-sharp treble hooks and premium split rings so they’re ready to fish straight out of the package! Clutch Swimbait Co. Length Weight Class OG Glide Bait 7-3/4" 3oz Moderate Slow Sink

Jackall Bling 55 Is irresistible to bass, the Jackall Bling 55 is flat-sided crankbait featuring a custom circuitboard lip that creates a specially designed weight transfer system that increases casting distance while also keeping the crankbait stable during retrieves

World Minnow 115SP Suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Minnow 115SP utilizes Shimano's patented FLASH BOOST technology to emit an enticing flash during the retrieve while mimicking a wounded baitfish on the pause. The World Minnow 115SP casts up to 22% further than similarly sized lures and dives from depths of 4 to 6 feet, plus the erratic side-to-side darting action will trigger aggressive bites from trophy bass.