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Berkley X9 Braid Designed for longer casting distances and maximum strength, the Berkley X9 Braided Line utilizes Berkley’s latest technologies ...

VMC Crossover Ring An innovative and versatile approach to O-rings, the VMC Crossover Rings give you multiple rigging options. Featuring VMC’s uniq...

  The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even ...

Megabass Sleeper Craw The long-awaited, bottom scuttling, stealth craw has arrived. Sleeper craw harnesses the revolutionary performance of the sle...

Geecrack Bellows Gill Creature Bait Is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a blue...

Megabass Sleeper Gill Swimbaits now offer anglers an alternative profile to target those panfish-gobbling bass. Featuring an adaptation of their si...

Spro BBZ 1 Rat Re-released fall 2022, the Spro BBZ-1 Rat has a new tail design that is made out of Elaztech plastic. This new design fixes the pro...

Santone Lure Matt Herren's Got Five Spinnerbait: 3/8 oz   Hand-assembled with only the finest quality components, the Santone Got Five! Spinnerbait...

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chri...

Tactical DD Crank Designed by Tactical Bassin’s own Matt Allen and Tim Little,the River2Sea Tactical DD Crankbait brings a new approach to crankbai...

6th Sense Speed Wake 100 The 6th Sense Speed Wake was created to wake the surface at the highest possible speed without the worry of a blow out. ...

Haymaker EWG Is truly a one-of-a-kind design.  The extra wide gap can accommodate any soft bait, for any presentation.  The angled-up Super Needle ...

Zimmer  8" Instigator Glide Bait (GEN ONE) Zimmer baits are hand-crafted, hand-tuned, and hand-painted. We take pride in taking care of our custome...

Picasso Tungsten Little Spotty Jigs The Tungsten Little Spotty is constructed around a one-piece 97% tungsten head that is 40% smaller than lead a...

Clutch Swimbait Co. Eco Glide Bait 6.25" -  1.75oz The Clutch Eco set out to break the mold on traditional glide baits by providing high end...

  Geecrack Bellows Shad Creature Bait Designed by Major League Fishing pro, Alton Jones Jr., the Geecrack Bellows Shad helped Alton win over 150K i...

Berkley Slobbernocker Bladed Jig Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkle...

The Kraken 5 The Kraken 5 may look similar to other square bills out there but that's where it stops. We have tested and can get these baits down t...

World Minnow 115SP Suspending jerkbait comes packed with Shimano lure technologies to make it the ultimate jerkbait on the market. The World Mi...

Shimano Armajoint Swimbaits Length 7.7" Weight 1.88oz Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed s...

Berkley Powerbait Pit Boss Designed by Elite Series veteran and 2009 Bassmaster Classic Champion, Skeet Reese, the Berkley Powerbait Pit Boss was c...

6th Sense Quake 80 Suspending Lipless Crankbait Taking a whole new approach to the lipless crankbait, the 6 Sense Quake Suspending Lipless Crankba...