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An exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bluegill. Molded with a ribbing from head t...

The VMC® Crossover Rings™ have a dual-channel hood which allows for either Neko or Wacky style rigging. The innovative design of the VMC Crossover ...

Designed by Major League Fishing pro, Alton Jones Jr., the Geecrack Bellows Shad helped Alton win over 150K in competition during the development a...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8-stranded braids are popular and Berkley® x9 takes it to another level by adding a...

The long-awaited, bottom scuttling, stealth craw has arrived. Sleeper craw harnesses the revolutionary performance of the sleeper series, bringing ...

  The Easy Shiner has a wide-wobbling rolling action that drives predator fish wild! The finely cut tails cause the bait to swim perfectly at even ...

Is truly a one-of-a-kind design.  The extra wide gap can accommodate any soft bait, for any presentation.  The angled-up Super Needle Point fishes ...

The Shane's Baits Moneyball Umbrella Rig is led by a military grade aluminum head that is turned on the most precise Swiss machines to ensure impec...

The Clutch Eco set out to break the mold on traditional glide baits by providing high end resin performance at a reasonable price. Designed ...

BULK PRICING is built into each of our packs to keep the cost down!  Made from 97% pure tungsten for extreme sensitivity and bottom contact! ...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

Megabass Sleeper Gill Swimbaits now offer anglers an alternative profile to target those panfish-gobbling bass. Featuring an adaptation of their si...

MegaBass Magdraft Freestyle: 2 pack The MAGDRAFT FREESTYLE is the ultimate swimbait for big bass sessions. With a snub-nose design perfect for scre...

Built to capture the erratic action of its predecessor in an ultra-realistic panfish shape, the Grow Design Works G-Flag 175 Soft Glide Bait featur...

The Uoze swimmer’s head starts with a classically-proven point to cut through vegetation and water, but that is where the similarities end. Sculpte...

Bass Mafia is proud to bring you the next evolution of the freshwater swimbait, exclusively designed in conjunction with professional angler, Chris...

Santone Lure Matt Herren's Got Five Spinnerbait: 3/8 oz   Hand-assembled with only the finest quality components, the Santone Got Five! Spinnerbait...

The Tungsten Little Spotty is constructed around a one-piece 97% tungsten head that is 40% smaller than lead and is especially appealing to spotted...

Tactical DD Crank Designed by Tactical Bassin’s own Matt Allen and Tim Little,the River2Sea Tactical DD Crankbait brings a new approach to crankbai...

Built to capture the erratic action of its predecessor in an ultra-realistic panfish shape, the Grow Design Works G-Flag 150 Soft Glide Bait featur...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

This is the bait the started it all with Clutch. This bait was designed around two words: "USER INPUT". This bait combines a good slow slal...

5 baits per pack The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action ...