Hard Baits

Megabass Vibration-X Ultra Is unmatched in its class, with a realistic bluegill/shad profile that will visually trigger devastating reaction strike...

HOWELLER DMC SQ Is the championship-winning design of the Howeller DMC, but with a thin circuit-board square bill. It is specially designed to ...

Strike King Rage Blade Blaster A true multi-species spectacle, the Strike King Rage Blade Blaster provides a unique baitfish imitation that tempts...

River 2 Sea Ruckus: 75 Sometimes to catch a bass you need to make a little noise.  That is the premise of the new Ruckus lipless crankbait from Ri...

Heddon Zara Spook Invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the past...

6th Sense Splashback 90, 3/4 oz The 6th Sense (Silent) SplashBack will bring new life to your popper arsenal with a design and shape that has revo...

V&M Black Label Slim DD All black label baits are designed, and hand made by BassMaster classic champion, Cliff Pace, and the new black label ...

Rapala ScatterRap Deep Crankbait Baitfish skitter and scatter when they are pursued by predators – it's this erratic and evasive action that trigg...

Drop on Feb. 10th at 10:00am cst *LIMITED QUANTITIES Texas Swimbaitz Texas Chopper Swimbait Size 6.5"   Weight 1.5oz  Handmade resin swimbait m...

Bill Lewis ATV Squarebill Crankbait Engineered with input from some of the top pros in the industry, the Bill Lewis ATV Squarebill Crankbait is bui...

Megabass Blue Back Chart Candy Products will be loaded in at 10:00am cst Sunday April 14th   The newest color in the Megabass Respect Series. OneTe...

Megabass Griffon Bait Finesse A downsized version of the storied japanese crankbait, the Griffon Bait Finesse Exhibits super high-pitch action and ...

Zimmer  10" Instigator Glide Bait  Zimmer baits are hand-crafted, hand-tuned, and hand-painted. We take pride in taking care of our customers and t...

Armstrong Outfitters S'Krank  has a wide wobble, and is sure to get any Ditch Pickle to eat.  Hand Painted to life like perfection, you can bet th...

Cotton Cordell Tail Weighted Boy Howdy The famous Cotton Cordell Tail Weighted Boy Howdy returns. This topwater lure excels in clear water as it ...

Heddon Hellbender Hookless Downrigger The Hellbender Downrigger (hookless) model is known as a poor man’s downrigger. When trolling your favorite l...

Spro BBZ 1 Sinking Baby Shad The BBZ-1 Shad 25 was designed by Pro Angler Bill Siemantel. The BBZ-1 Shad 25 ensures that you will have a swim bait ...

Strike King KVD Shallow Crankbait, 1.5 Kevin Van Dam designed the Strike King® KVD 1.5 Shallow Runner for those situations when the traditional 1....

Booyah Prank You’ve never seen a lure like the BOOYAH Prank™. A lipped popper, the Prank can be worked on top as a popper that spits water thanks t...

OSP Tiny Blitz MR Crankbait The power and appealing action of the Blitz MR, now in a bite-sized profile for when the bass just want something small...

Megabass PopMax POPMAX is a next-generation surface-stirring lure created by Ito's hand-carving body and advanced hydromechanics, without using any...

SPRO Outsider Crank MR 60 Crankbait Dreamed up in a smart collaboration between John Crews and the dynamic Johnston brothers, the Outsider Crank b...

  SPRO Outsider Crank SR 55 Crankbait Crashes through shallow cover in search of feeding bass. Constructed with an innovative concept that places t...