Hard Baits

Berkley Dime Crankbait Built to achieve proven balsa-like action with the durability and performance of a plastic hard bait, the Berkley Dime Crank...

  Heddon Super Spook Jr. Features the tough construction and good looks of the full-sized Super Spook in a smaller, but still explosive, fish-catc...

Heddon Baby Torpedo Is a proven topwater bait that smallmouth and largemouth bass can’t resist. Its single prop spins and spits water. The Baby ...

Cotton Cordell Calant Sinking The Cotton Cordell Calant Sinking Gay Blade is designed with a flathead that sends a tight pulsating wiggle and plen...

Dyna Response Blade Bait Is a new concept metal vibe developed with Shinji Sato. The super-thin 0.6mm stainless plate cuts through water and featur...

  6th Sense Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, crankin...

Arbogast Hula Popper Is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. The Hula P...

  Clutch Swimbait Co. Darter Glide Bait Designed in collaboration with herring lake specialist and renowned tournament angler, Justin Kimmel, the C...

Lucky Craft LC DRS The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series cra...

Bandit Walleye Deep Dives all the way to 27 feet and trolls even deeper than that. Walleye, zander, striper, and other predator fish love this slen...

Bomber Model A B06 If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen...

6th Sense Splashback 70 The 6th Sense (Silent) SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionize...

Manns 1-Minus Crankbait Fish have been caught, tournaments won, and records set with the ever-popular Mann's® Baby 1-Minus® Crankbaits. Designed t...

Bomber Model A B04 If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen,...

Berkley Cane Walker Ideal for calling fish up or situations with a slight chop, the Berkley® Cane Walker delivers the most surface disturbance of a...

  Spro RK Crawler MD 55 The Rk Crawler MD 55 crankbait was designed by B.A.S.S. Elite Series Angler Mike McClelland. The Rk Crawler MD 55 features ...

Throwback Swimbaits brings us exclusive color runs only given to a handful of retailers! Enjoy free shipping with your orders!  2.75oz  July: Teal ...

Berkley Money Badger Will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while delivering rod sha...

Heddon Chug'n Spook Jr. Brings big surface commotion in a small package. The cupped chugging mouth of the Chug'n Spook Jr. catches and spits wa...

Booyah Hard Knocker The new BOOYAH Bait Co. Hard Knocker lipless crankbait features top-of-the-line, cutting edge color patterns, an aerodynamic s...

  From a passion of bait building as a childhood hobby, to customizing lures as a professional angler, the OG Series™ is born of the sawdust from ...

Z-Man Pop ShadZ Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped fac...

  Rebel Super Pop-R The Rebel Super Pop-R topwater chugger/popper features the company’s G-Finish decoration application, which produces light refl...

Luhr-Jensen Krocodile Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching oce...