Hard Baits

Storm Deep Thunderstick MadFlash With traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern ev...

Megabass White Butterfly The newest color in the Megabass Respect Series.  Models:  Popmax PopX Vision Oneten Vision Oneten Jr Giant Dog-X Dog-X Sp...

  IxI Series 3 This next-generation shad made bass pro Katsutaka Imae exclaim “we’ve got something amazing here!” The TYPE-3 features an ability t...

Spro Fat Papa SB The Fat Papa SB was designed by B.A.S.S. Elite Series Angler Russ Lane. The bait features a frantic hunting action, similar to a b...

  Bill Lewis Rat-L-Trap Mini-Trap The famous Bill Lewis Original Rat-L-Trap® is the cornerstone of the #1 selling hardbait series in the world. It'...

6th Sense Crush Mini 25X The 6th Sense Crush Mini 25X squarebill crankbait takes finesse cranking to the next level by allowing you to downsize yo...

6th Sense Crush Mini 25MD The 6th Sense Crush Mini 25MD crankbait takes finesse cranking to the next level by allowing you to downsize your crankb...

Storm Wiggle Wart MadFlash Attention to detail is what makes this Wiggle Wart® so deadly. The 3-D holographic eyes, external scale pattern with U...

  MDJ Series MR6 Crankbait Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your ...

Jackall Mikey Jr. The highly technical Mikey is one of the latest top-of-the-line Japanese hard baits to reach the U.S. Jackall baits are created ...

Zimmer 6" Gen 2 Instigator Glide Bait  Zimmer baits are hand-crafted, hand-tuned, and hand-painted. We take pride in taking care of our customers a...

Shimano World Pop 69F Popper The first lure in its class to incorporate Shimano’s legendary Boost Concept technology, the popper features a multi-...

Bomber Shallow A The Bomber Shallow A fishing lure will run where other crankbaits can't. All the Shallow A lure needs is a few inches of water to ...

Cotton Cordell Spoon Cotton Cordell C.C. Spoons are some of professional bass fishing's most proven jigging spoons. They are masters of deception ...

River 2 Sea Rover: 128   Rover is the new generation of walking bait. Rover’s action turns the leisurely weekend dog walk into a sprint through the...

Rebel Pop-R The Rebel Pop-R has been the standard by which all topwater poppers/chuggers have been judged for more than three decades. This lure w...

Storm Chug Bug Original Series This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Ei...

6th Sense Crush 50S Silent squarebill crankbaits were designed for crashing thick shallow cover, ripping out of grass, cranking rocks, or just bur...

  Owner Zip'N Ziggy Skips, slides, darts and walks as slightly arched body maximizes top water action. Features reflective foil finish, and rigged ...

One Knocker® Spook®  Has a single tungsten rattle contained in a sound-intensifying chamber that produces a loud thump that draws fish from long...

Lucky Craft LV-Max 500S The Lipless Crankbait definitely stands alone. These three inch, 3/4 ounce baits have the look, sound and size that fish...

Bandit Series 100 Crankbaits feature a medium-width wiggle and super snag-deflection properties. The 100 Series dives to almost 5-feet on 10-lb...

6th Sense Swank Crank 77X The 6th Sense Swank 77X crankbait takes power cranking to the next level by allowing you to cover water with a unique new...