Hard Baits

Bomber Fat Free Shad Gen 2 An iconic crankbait that has been catching fish for years, the Bomber Gen 2 Fat Free Shad Crankbait has been updated an...

Reaction Innovation Vixen The Reaction Innovations Vixen has returned. One of the most dominant topwater walking baits to ever hit the water, it h...

Nishine Chippawa Blade Crankbait Masterfully crafted and unlike anything else on the market, the Nishine Lure Works Chippawa RB Blade Crankbait com...

Berkley Clickin' Frittside Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it c...

Rapala Rippin' Rap The Rippin' Rap features a lipless, deep belly profile designed to crank, swim and rip. With its skinny sides this bait flutte...

Rapala BX Brat Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of ru...

Megabass TLO The newest color in the Megabass Respect Series.  Models:  Popmax X-Nanahan Vision Oneten Vision Oneten Jr Giant Dog-X Oneten +1 Onete...

Zimmer  8" Gen 2 Instigator Glide Bait  Zimmer baits are hand-crafted, hand-tuned, and hand-painted. We take pride in taking care of our customers ...

Booyah One Knocker Lipless Crankbait The new BOOYAH Bait Co. One Knocker lipless crank bait sets itself apart from the crowd with a unique fish-cat...

Jackall Gantarel Crafted with an unequaled attention-to-detail and two durable joints, the segmented Jackall Gantarel creates an incredibly realis...

Nishine Baby Chippawa  DD Blade Crankbaits deliver a snack-sized, deep-diving profile covered in unmatched detailing. Built to dive 6-7ft, the comp...

Megabass GP Phantom The newest color in the Megabass Respect Series.  Models:  Vision Oneten Vision Oneten jr. PopMax PopX X-Nanahan Shading-X 62 Q...

Need a bait that can dominate in cold water? The Megabass® SonicSide Crankbait is specially adapted to take sluggish bass in tough conditions. Thi...

River 2 Sea Ish Monroe Big Poppa  Ish Monroe’s Biggie is a squarebill crankbait that’s anything but square. Biggie comes in two sizes; the 58mm Sm...

River 2 Sea Bubble Popper A true finesse popper, the Bubble Pop 65 features the action of a small walking bait with the spitting sound of a popper...

  Berkley ThinFisher Designed to improve one of the most popular blade baits ever made, the Berkley Thin Fisher Blade Bait features the Original Jo...

Lake Fork Trophy Lures Hissy Fit Lake Fork Trophy Lures is excited to launch a brand new product to the fishing world, and it’s the first of its k...

Megabass PM Mid Night Bone The newest color in the Megabass Respect Series.  Models:  Vision 110  X-Nanahan POPMAX PopX Gaint Dog X Over Rev Crank ...

Storm Arashi Cover Pop POP, SPLASH, AND CHUG. The Arashi® Cover Pop travels with minimal forward movement to maximize the time your lure spends...

Berkley Wake Bull Offering a tempting surface waking action at any speed, the Berkley® WakeBull combines the popular Squarebill body with a shallow...

Munch 40 Deliberately designed to be different, the Munch shallow crankbait is a must have for any tackle box. Measuring at 60mm (2.5”) and weigh...

SPRO Essential Series E Pop Allowing anglers to fill out their arsenal with the "essential" baits, without breaking the bank, the Spro Essential S...

Bomber Model A B07 If you were limited to just one crankbait, you would do well making it a Model A. This crankbait is a staple for avid fishermen...

Bucca Brand Trick Shad The new Bucca Brand 6’’ Trick Shad, designed by renowned swimbait creator Mike Bucca, is proof that some baits just have a l...