Hard Baits

6th Sense Divine Flutter Spoon The 6th Sense Divine Flutter Spoon and Magnum Spoon were designed for catching the larger fish in the offshore scho...

Shimano Macbeth Flat Crankbait Is built to defeat the traditionally unstable casting performance associated with flat-sided crankbaits, by employi...

Fast SinkBull Shad Swimbaits - Fast Sink 5" - 1.5oz 6' - 2.35oz  The Mike Bucca Bull Shad Swimbait is a three-jointed swimbait designed to accurate...

Jackall Counter Back Spoon Designed in collaboration with BASS Elite Series angler, Kyoya Fujita, the Jackall Counter Back Spoon took over three ye...

Dixie Jet Crappie Slab Spoon The Crappie Slab Spoon or Finesse Slab Spoon is one of two new additions to the Dixie Jet Lures line-up.  This spoon i...

Megabass Flapslap and Diving Flapslap Crankbait Modeled after the threadfin shad, one of the favorite baitfish of US waters, the Flapslap and Divi...

Bomber Fat Free Shad BD4 Gen 2 Perfect for those times when bass are targeting small baitfish, the Bomber Gen 2 Fat Free Fry Crankbait features the...

Xcite XB-1 Effectively cover all of your favorite shallow water haunts with the help of the Xcite Baits XB-1 Squarebill Crankbait. The inventive d...

Norman Deep Baby N Is a classic medium-depth crankbait. Fast diving with a tight wiggle, it’s a great shad, bluegill or crawdad imitation for t...

Storm Deep Thunderstick You have to go to where the fish are, and this bait can. When those walleye are deep this is your bait. It has all the fe...

Snag Proof Zoo Pop A revelation in topwater popping lures, the Snag Proof Zoo Pop 3/8oz boasts an exceptional popping action combined with the abil...

Norman Deep Little N Is a legendary Classic-winning lure that hunts in the 9-to-12 foot range. With a medium wobble, the DLN triggers strikes wheth...

Armstrong Outfitters 1.5 Squarebill All AOT Cranks and are the Creation of Master Bait Makers like Brad Shuflin,  Jeremy Derhiem, Bill Donohue &...

Storm Arashi Rattling Flat Swims with a tight wiggling action creating maximum flash and vibration. Multi-ball rattle for loud, variable pitch an...

Rebel Bluegill The Rebel Bluegill takes realism to the next level with realistic bluegill color decoration and a precise panfish profile that swim...

Rapala Jointed Shad Rap Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspend...

Dixie Jet Slab Spoon Designed for a vertical presentation, the Dixie Jet Slab Spoon delivers proven performance for targeting fish that are suspen...

6th Sense Cloud 9 The series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the r...

  Strike King KVD Splash Topwater Popper Jr. The KVD Splash Jr. by Strike King®, is designed to the specifications of Bassmaster Classic Champion, ...

River 2 Sea Bubble Walker: 128 Don’t let the beauty confuse you, the Bubble Walker is a walking bait with a concave mouth to leave a bubble trail...

Lake Fork Trophy Lures Magic Popper LFT “Premium Series” Magic Poppers. For all types of game fish attraction, water clarity and sunlight conditions

Cotton Cordell Crazy Shad When bass are busting shad on top, reach for a Cotton Cordell® Crazy Shad™ and immediately cast this fat, stubby topwate...

6th Sense Magnum Spoon 170 HD - Chrome The 6th Sense Hi-Def Magnum Spoon 170 was designed for catching the larger fish in the offshore schools. So...

Bomber Model Fat A  The Fat A is an extremely buoyant, polycarbonate lure that is designed specifically for fishing around cover and structure. The...