Hard Baits

Tactical DD Crank Designed by Tactical Bassin’s own Matt Allen and Tim Little,the River2Sea Tactical DD Crankbait brings a new approach to crankbai...

H&H Willow Leaf Spinner: 3/8 oz These lures have literally caught Bass by the thousands. There's hardly a Bass fisherman in the South who does...

Strike King Micro-King Spinnerbait: 1/16 oz Little Brother to the popular MINI-KING®, the MICRO-KING® is a terrific little spinnerbait for ultra l...

This is the bait the started it all with Clutch. This bait was designed around two words: "USER INPUT". This bait combines a good slow slal...

  The BOOYAH Tux & Tails offers all the strike inducers an angler could ask of a spinnerbait. Its jewelers grade double Colorado honeycomb blad...

The Berkley PowerBait Chop Block targets big bass, pike, and other predators with a soft-bodied glide that mimics natural forage like gizzard shad ...

Norman DD 22 The Norman Deep Diver has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge...

  Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike ...

Was designed by  tournament pro champion Bryan Thrift. A subwoofer-thumping, XL ChatterBlade features a patented direct head-to-blade connection fo...

The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing off rocks, or jus...

The ultra-practical noisy "Pompadour" allows you to experience dynamic top water games. It was created to maximize the thrill of lure fishing while...

Bandit 200 Series crankbaits may be the best over-all crankbait for multiple species that you can have in your box. The 200 dives to almost 8 feet....

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action....

Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin ...

Booyah Blade Spinnerbait Proven effective at the highest levels of competitive angling, the Booyah Blade Colorado Spinnerbaits deliver a double-dos...

Lake Pro Tackle Shad Slab Spoon Shad shaped spoon made for deep jigging. The ideal spoon for those that chase stripers, hybrids or white bass.  1 ...

  Spro Little John The Little John was designed by B.A.S.S Elite Series Angler John Crews. The Little John has  a silent weight transfer system usi...