Hard Baits

H&H Willow Leaf Spinner: 3/8 oz These lures have literally caught Bass by the thousands. There's hardly a Bass fisherman in the South who does...

The BOOYAH Buzz is made with premium hard-coat paint, extra large 3D red eyes and flared red gills that illicit vicious strikes. The BOOYAH Buzz B...

This is the bait the started it all with Clutch. This bait was designed around two words: "USER INPUT". This bait combines a good slow slal...

  The BOOYAH Tux & Tails offers all the strike inducers an angler could ask of a spinnerbait. Its jewelers grade double Colorado honeycomb blad...

Strike King Micro-King Spinnerbait: 1/16 oz Little Brother to the popular MINI-KING®, the MICRO-KING® is a terrific little spinnerbait for ultra l...

The 6th Sense Crush Flat 75X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, bouncing off rocks, or jus...

  Strike King Pro Model Crankbait It's easy to see why Strike King® Pro-Model® Series crankbaits are so popular with the pros. Each bait in Strike ...

Was designed by  tournament pro champion Bryan Thrift. A subwoofer-thumping, XL ChatterBlade features a patented direct head-to-blade connection fo...

Norman DD 22 The Norman Deep Diver has been winning tournaments since 1987. It sets the standard for deep-diving crankbaits and is a must for ledge...

KARASHI 80 brings the genre-defying performance of the 59mm original to a harder-hitting middleweight size, expanding its deadly reach to a new cla...

Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin ...

The Berkley PowerBait Chop Block targets big bass, pike, and other predators with a soft-bodied glide that mimics natural forage like gizzard shad ...

Bandit 200 Series crankbaits may be the best over-all crankbait for multiple species that you can have in your box. The 200 dives to almost 8 feet....

The ultra-practical noisy "Pompadour" allows you to experience dynamic top water games. It was created to maximize the thrill of lure fishing while...

The Sexy Dawg was designed and reviewed by Kevin VanDam to be an easy to walk, far casting, premium "walk-the-dog" topwater lure with great action....