Hard Baits

Booyah Blade Spinnerbait Proven effective at the highest levels of competitive angling, the Booyah Blade Colorado Spinnerbaits deliver a double-dos...

  Spro Little John The Little John was designed by B.A.S.S Elite Series Angler John Crews. The Little John has  a silent weight transfer system usi...

  Strike King KVD Wake Bait Designed from the wildly-popular size and shape of the Strike King KVD 2.5 Squarebill Crankbait, the Strike King HC KVD...

  Strike King KVD Finesse Spinnerbait The Strike King Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanD...

Lake Pro Tackle Shad Slab Spoon Shad shaped spoon made for deep jigging. The ideal spoon for those that chase stripers, hybrids or white bass.  1 ...

Bandit 300 Series crankbaits dive to 12 feet when cast on 10-lb line and dig around in a searching swimming action that triggers strikes. Construct...

Throwback Swimbaits Metro Glide Handmade with precision using durable high-strength resin, the Throwback Baits Metro Glide is a versatile two-piece...

Ultra Thin Blade- It has been redesigned to provide outstanding action response and tight pitch action. Wire Guard Extended Upwards- The stiffnes...

The Bomber B25 Long A series earned its quality reputation fish by fish and angler by angler. The 25A employs the Long A trademark action and true...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Sh...

Irresistible to bass, the Jackall Bling 55 is a flat-sided crankbait featuring a custom Circuit Board fiberglass lip that creates quick wobbling ac...

The Jackall TN series of lures feature a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits bottom. Th...

We’re thrilled to introduce the all-new IXI BLOWLY, a cutting-edge collaboration between legends Yuki Ito and Katsutake Imae.Designed for blisterin...

The Jackall Rerange series of baits feature the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast. The we...

  6th Sense Crush 300DD The 6th Sense Crush 300DD deep diving crankbait has taken deep cranking to the next level. Designed to quickly and efficien...

H&H Willow Leaf Double Spinner: 3/8 oz   These lures have literally caught Bass by the thousands. There's hardly a Bass fisherman in the South ...

Zimmer  8" Instigator Glide Bait (GEN ONE) Zimmer baits are hand-crafted, hand-tuned, and hand-painted. We take pride in taking care of our custome...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...

  Santone Lures M-Series Spinnerbait  Made in a joint-effort between Santone Lures and Bassmasters Elite Series professional Matt Herren, the Sant...

The Bomber Fat Free Fingerling is a serious crankbait for serious crankbait fishermen. It's perfect for cranking around docks and standing timber, ...

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side actio...

Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a sta...