Hard Baits

  Strike King KVD Wake Bait Designed from the wildly-popular size and shape of the Strike King KVD 2.5 Squarebill Crankbait, the Strike King HC KVD...

  Strike King KVD Finesse Spinnerbait The Strike King Spinnerbait is the product of collaboration between the 7-Time Angler of the Year, Kevin VanD...

Shimano designed the ARMAJOINT 190SF to solve the challenges of casting a big jointed swimbait in search of trophy fish. Lure engineers leverage Sh...

Bandit 300 Series crankbaits dive to 12 feet when cast on 10-lb line and dig around in a searching swimming action that triggers strikes. Construct...

We’re thrilled to introduce the all-new IXI BLOWLY, a cutting-edge collaboration between legends Yuki Ito and Katsutake Imae.Designed for blisterin...

The Jackall TN series of lures feature a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits bottom. Th...

Throwback Swimbaits Metro Glide Handmade with precision using durable high-strength resin, the Throwback Baits Metro Glide is a versatile two-piece...

The Bomber B25 Long A series earned its quality reputation fish by fish and angler by angler. The 25A employs the Long A trademark action and true...

Irresistible to bass, the Jackall Bling 55 is a flat-sided crankbait featuring a custom Circuit Board fiberglass lip that creates quick wobbling ac...

  6th Sense Crush 300DD The 6th Sense Crush 300DD deep diving crankbait has taken deep cranking to the next level. Designed to quickly and efficien...

H&H Willow Leaf Double Spinner: 3/8 oz   These lures have literally caught Bass by the thousands. There's hardly a Bass fisherman in the South ...

The Jackall Rerange series of baits feature the TG Zero Friction weight transfer system that shifts 20% of the lures weight during the cast. The we...

The Bomber Fat Free Fingerling is a serious crankbait for serious crankbait fishermen. It's perfect for cranking around docks and standing timber, ...

Premium finishes and heavy-duty construction outfit the Pet Spoon for the most demanding environments. Its bold and flashy swimming action is a sta...

Zimmer  8" Instigator Glide Bait (GEN ONE) Zimmer baits are hand-crafted, hand-tuned, and hand-painted. We take pride in taking care of our custome...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it is ...

Made in a joint-effort between Santone Lures and Bassmasters Elite Series professional Matt Herren, the Santone Lures M Series Spinnerbait features...

The 6th Sense Crush Dogma was designed as a 'walk-the-dog' topwater lure. Being able to glide and turn with the twitch of the rod, the Crush Dogma'...

Great for targeting finicky fish of any species, the Wiggle Wart® is a fabled lure with many a fish story to be told. Legendary side-to-side actio...

Masterfully crafted and unlike anything else on the market, the Nishine Lure Works Chippawa RB Blade Crankbait combines the flash of a willow blad...

The LC Series is the first high quality plastic square bill crank bait ever made. Over the last several years, the LC Series crankbait has replaced...

Strike King KVD Jerkbait The KVD Jerkbait, (KVDJ200 & KVDJ300), is the perfect combination of roll, wiggle and flash to attach fish. It combi...