Hard Baits

Arbogast Hula Popper Is as deadly on bass, pike and other gamefish today as it was when it first hit the market more than 60 years ago. The Hula P...

Cultivated to combat the toughest bass fisheries in Japan, America and beyond, the JackHammer Baby Jack once again combines the collective wisdom o...

Megabass GP Kikyou The newest color in the Megabass Respect Series. Models:  Dog-X Jr Coayu Giant Dog-X Karashi POPMAX POP-X SR-X Griffon Vision ...

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender mi...

Need a bait that can dominate in cold water? The Megabass® SonicSide Crankbait is specially adapted to take sluggish bass in tough conditions. This...

  6th Sense Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, crankin...

Cotton Cordell Pencil Popper The Cotton Cordell Pencil Popper is one of the most underrated topwater baits on the market. It's a standard tool for...

6th Sense Crush Mini 25X The 6th Sense Crush Mini 25X squarebill crankbait takes finesse cranking to the next level by allowing you to downsize yo...

Is perfect for a wide variety of retrieve techniques, this unique hybrid crankbait features slow-floating action that allows it to recover easily o...

  Strike King Squadron Umbrella Rig Accessory Kit The Strike King® Squadron Umbrella Rig Accessory Kit contains all the components needed for an um...

The Mini Trap is a proven favorite for covering lots of water fast to find and catch fish. Even at its 1/4- ounce weight, the Mini Trap has excelle...

Bomber Shallow A Gen 2 The Bomber Shallow A fishing lure will run where other crankbaits can't. All the Shallow A lure needs is a few inches of wat...

Casting or Trolling – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is compact and aggressive while ...

Building upon the legendary original Frittside, the Clickin' Frittside offers anglers a new tool in the box when it comes to stained / dirty wat...

Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeti...

Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes modern design and execution into a...

The Jackall Breakblade features a redesigned ultra-thin blade that delivers outstanding action response with a tight, controlled pitch action, maki...

Strike King Premier Plus Spinnerbait: 3/8 oz   The Strike King Premier plus features the exclusive Z-Man perfect skirt. The perfect skirt blooms wi...

Strike King Potbelly Spinnerbait: 3/8 oz   Strike King Potbelly Spinnerbait Single Colorado - A value priced packaged spinnerbait by Strike King! T...

Constructed of high floating, 10X Tough ElaZtech™ material, this first-of-its-kind soft plastic surface popper sports a cupped face that pops, spit...