Recently Added

Designed with a large 30mm "1.5 inch" ball body and an overall length of approximately 130mm, this unique bait is crafted from durable TPE elastome...

New Inventory coming... July 23rd 10:30am Central Time LIMIT 2 FULLCAST & 2 17mm PER CUSTOMER  Order with more than 2 will be canceled. Invento...

New Inventory coming... July 23rd 10:30am Central Time LIMIT 2 FULLCAST & 2 17mm PER CUSTOMER Order with more than 2 will be canceled. Invento...

Introducing the brand new Geecrack Crackdown!! This innovative dual-hook line-through soft bodied swimbait offers stable swimming performance acros...

The Black Label OFO is a urchin-style soft bait designed for anglers who want a different look, profile, and action from a finesse bass bait. OFO s...

Building on the success of the popular Bellows Gill profile, the Geecrack Bellows Gill Swimmer is an exciting evolution that features a paddle tail...

The MaxScent® 'Moeba infects one of tournament bass fishing's fastest-growing profiles with Berkley's proven lab rooted advantages. While others st...

The thick and thin handles move spontaneously as the lure falls. The complex vibrations they emit trigger a bite. This lure uses SIO ELASTOMER, ...

Led by Yuki Ito, Megabass’s next-generation rod development team—Project “Zero”—set out to redefine expectations. Their goal was deceptively simple...

Led by Yuki Ito, Megabass’s next-generation rod development team—Project “Zero”—set out to redefine expectations. Their goal was deceptively simple...

Complete boat care in one box. Everything you need to clean, protect, and maintain your vessel's appearance season after season.  Why Choose Boat...

The BKK Assist Spear-21 SS combines a round bend and a medium gauge that optimize penetration and strength. BKK's Super Slide coating and needle-sh...

The Yellow Magic Popper is a premier Japanese topwater bait that is crafted using cutting-edge techniques and meticulous attention to detail. The r...

An unparalleled lifelike body. Since its debut, the “Death Adder” series has built a new era of soft baits proven to catch big bass. The body shape...

The Clutch Swimbaits Micro Boss was made to dominate the mid depth water column. Utilizing a similar choppy swim just like the Boss and Baby Boss t...

8 baits per pack The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action ...

The soft bait with the darting, rolling and jumping action. The keels on both sides of the body give it a natural baitfish action while appealing t...

The Evoke's lineage is high-response and vibration. The Evoke VIB stays stable at any retrieve speed. Even when it comes into contact with ...

The Picasso Gen 2 Shock Blade features a cutting-edge blade design that creates an instant vibration, accompanied by an intermittent, unpredictable...

Enter the new Hover Minnow, featuring a unique concave belly, which offers both actions and is the only soft bait of its kind. As the Cindy Rig, Mo...

Designed to pair perfectly with our NED HEAD, the Ned Bug is intended to be fished like a normal NED bait but with a unique fish-catching profile. ...

Megabass SV-3 Spinnerbait (Slow Roll) SR Crafted for victory in the toughest fields, the sv-3 draws inspiration from the legendary v-3, which earne...

The Ballisong Minnow Long was built to target middle to deep fish that swim beneath most jerkbaits. It excels when fishing the same situations as d...