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Rapala Crush City Bronco Bug 4" -  6 pack Built to buck brush and the competition, the Rapala Crush City Bronco Bug was designed in collaboratio...

Rapala Crush City Mayor Swimbait 3" 8 pack - 4" 6 pack Dependable, adaptable, and fearless, the Rapala Crush City Mayor Swimbait is the leader of...

Rapala Crush City Freeloader 4.25" 6 pack Using Smart Injection Technology, each bait combines custom combinations of color, flake, salt, and sce...

Zman ChatterBait Elite EVO™ Always at the apex of bladed bass jigs, Z-Man has renewed its frontrunner status once again with the fully empowered C...

Shimano Calcutta Conquest MD Casting Reel Built to elevate confidence with the pinnacle of Shimano’s reel technologies, the Shimano Calcutta Con...

  Daiwa Fuego LT Spinning Reel Designed for long hours of casting and retrieving on the water with minimal fatigue, the Daiwa Fuego LT Spinning R...

Daiwa Exceler LT Spinning Reel Upgraded with Daiwa’s exclusive high-density carbon Zaion V Body, the Daiwa Exceler LT Spinning Reels are designe...

BKK Nemesis Offset EWG Worm Hooks Are built using an extra wide gap bend that offers plenty of room for the lure to collapse and expose the hoo...

BKK Heavy Cover Flippin Hooks Are designed to endure and perform when fishing through thick layers of grass and vegetation with heavy braided fis...

Gamakatsu 6" Fishing Pliers Made of stainless steel to ward off corrosion and rust, the Gamakatsu heavy-duty pliers will become your go-to tool, wh...

Lew's Custom Lite SS Baitcast Reel Designed for super lightweight lures and ultra finesse techniques, the Lew’s Custom Lite SS Casting Reel e...

Megabass I-Wing 135 Built to dominate monster bass, vicious peacock bass and murray cod, the I-Wing 135 brings explosive buzz-crawling action to t...

  Lew's Custom Lite Speed Spool SLP Baitcast Reel Lew’s lightest reel ever, weighing in at just 4.9oz, the Lew’s Custom Lite SLP Casting Re...

Redesigned with a combination of features to improve precision and functionality, the Daiwa Tatula 100 Casting Reels utilize Daiwa’s popular Hyper...

The Hundo The Hundo features a gunmetal grey anodized aluminum frame, fully CNC’d from 6061-T6 bar stock on our 9 axis machine. And just to be s...

Geecrack Bellows Shad Creature Bait Designed by Major League Fishing pro, Alton Jones Jr., the Geecrack Bellows Shad helped Alton win over 150K in...

Megabass Frozen Hasu The newest color in the Megabass Respect Series.  Models:  Vision 110  Popmax PopX  Live-X Margay  

  Geecrack Bellows Gill Creature Bait Is an exciting new soft plastic bait concept that mimics the unique swimming action and broad profile of a bl...

Decoy DAN Drop Shot Sinker Is a six-sided cut-down sinker that excels in bottom sediment sensitivity and snaglessness. When used at zero dan, the ...

Decoy DAN Sinker Is a free-type Texas rig sinker with many advantages such as good flight distance, fall speed, and snagless performance, and it i...

Clutch Swimbait Co. OG Glide Bait The original glide bait concept that started it all for Clutch Swimbait Company, the Clutch Swimbait Co. OG Glid...

SNUG-ITZ Bait Protection Cone  Snug-ITZ easily slides on your line before tying your hook to protect the nose of the bait from pull back when fi...