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13 Fishing Concept A Gen II Baitcast Reel Concept A Gen II is the ultimate fishing partner.  Tough as nails, reliable, and more capable than ever,...

13 Fishing Concept C Gen II Baitcast Reel Exceptionally light, the Concept C Gen II weighs 5.89 oz/167 g!  Loaded with new tech and designed for pe...

Creed K  Is a new breed of spinning reel. Evolve Soft Touch knobs provide comfort and ensure a good grip when fighting the big ones. The Strong Arm...

We HIGHLY recommend signing up for the ROUTE Protection. This is a very small investment to save from the headache of dealing with FedEx or UPS bre...

CONCEPT Z SLD The NEW Gen II Concept Z SLD doesn’t disappoint, it starts with the new SLIDE magnetic cast control system located in the perfect ...

13 Fishing Inception G2 After spending time with one of the all-time angling legends….we set out to build a competition level reel based on ever...

13 Fishing Modus TX2 Baitcast Reel Designed and built for saltwater fishing, this Modus has earned its “TX” designation with 100% corrosion pro...

We HIGHLY recommend signing up for the ROUTE Protection. This is a very small investment to save from the headache of dealing with FedEx or UPS bre...

Pack of 3 Rebel Micro Critters.

Tungsten material is highly preferred because of the super small size-to-weight ratio. The smaller profile combined with our 'Pitch Black' color ...

6th Sense 6.0 Whale Swimbait The 6th Sense Whale 6.0 Swimbait is the largest version of the infamous soft swimbait series. It delivers a beefier pr...

6th Sense Braid Swim Jig Is the latest addition to the Divine Swim Jig Series. A thicker 5/0 siwash braid hook allows you to pull the jig through t...

Carolina Pre-Rig The Carolina Rig is tried and true when it comes to catching bass. However, there can me multiple drawbacks to using the Carolin...

6th Sense Clobber Minnow The Clobber Minnow was designed with a thicker/taller body to represent more of a bluegill and shad-based forage but maki...

6th Sense Cloud 9 The Series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the r...

6th Sense Cloud 9 Series This is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the ...

6th Sense Cloud 9 MiniMag It was designed with many things in mind other than just a squarebill crankbait. It was designed larger than the traditi...

6th Sense Cloud 9 The series is the ultimate line of deep diving crankbaits. Premium color schemes are what set these baits on a cloud above the r...

6th Sense Clout 5.4 The CLOUT 5.4 worm was designed to be the best stick bait on the market. This worm has unique 3-dimensional ridges, which grab ...

  6th Sense Congo Craw The Congo Craw was conceived with the aim of sparking the angler's creativity. Crafted as the ultimate all-purpose creature...

The 6th Sense Core X Swimbait Jig Heads are designed for use with umbrella rigs. Made in the USA with quality components, including super sharp hoo...

  6th Sense Crush 100X The 6th Sense Crush 100X square bill crankbaits are designed for crashing thick shallow cover, ripping out of grass, crankin...

6th Sense Crush 250MD The 6th Sense Crush 250MD crankbait takes mid- to deep-range cranking to the next level. Unlike other crankbaits, the Crush ...

  6th Sense Crush 300DD The 6th Sense Crush 300DD deep diving crankbait has taken deep cranking to the next level. Designed to quickly and efficien...