ON SALE ITEMS

6th Sense Splashback 70 The 6th Sense (Silent) SplashBack will bring new life to your popper arsenal with a design and shape that has revolutionize...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Craw features a lifelike profile and high-definition ...

Berkley PowerBait Meaty Chunk Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfe...

The Picasso Swim Jig features our popular Smart Mouth head design which provides a subtle "wobble" that fish can not resist. Built around a 5/0 Mus...

Picasso Shock Blade Pro Developed in collaboration with MLF/BPT pro-Aaron Martens, the Shock Blade Pro brings expanded features and functionality t...

Developed in conjunction with Elite Series pro, Mark Daniels Jr., the Bill Lewis MR-6 Crankbait was designed to be your go-to crankbait for targeti...

  Luhr-Jensen Krocodile Start on any high mountain lake. Follow the water through countless rivers that increase in size before finally reaching oc...

Berkley has made the The Original Johnson® ThinFisher™ even better! One of the most popular Blade Baits on the market, the ThinFisher’s compact sha...

River 2 Sea Rover: 128   Rover is the new generation of walking bait. Rover’s action turns the leisurely weekend dog walk into a sprint through the...

  H&H Finesse Blade TURN ANY SOFT PLASTIC INTO A SPINNER LURE!  MADE FOR BOTH FRESHWATER & SALTWATER APPLICATIONS! Premium quality finishe...

  One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undula...

Picasso Single Barrel Underspin Utilizing a no torque rubber harness and Sampo® ball bearing swivel the Picasso Single Barrel Underspin turns at ...

V&M Bayou Bull Frog V&M's Bayou Bullfrog is a soft plastic frog packed full of action. Its boot style feet kick aggressively drawing bass ...

Beatdown This a stubby finesse bait that will take Ned Rigging to new levels of effectiveness. This is a technique where the key is to do less and...

  Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer...

Stanford Baits Boom Boom Gangsta Swim Jig Designed by shallow water expert and Major League Fishing pro, Fred “Boom Boom” Roumbanis, the Stanford ...

Xcite Raptor Tail Chunk: 3" The ultimate jig trailer.  When money is on the line, you better have a Raptor Tail™ Chunk on your jig.  The special d...

  The RipStop® tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy b...

V&M Baby Swamp Hog The V&M Swamp Hog and Baby Swamp Hog are action packed creature baits that are loaded with versatility.  They work grea...

X Zone Tungsten Arrowhead Weights Present in a unique arrowhead shape, which fit beaver style baits and others perfectly. Made from 97%, Pure Tung...

Hot Shot Minnow Designed in collaboration with Elite Series Pro Brandon Palaniuk, the X Zone Lures Hot Shot Minnows are perfect for drop shot, nek...

6th Sense Swank Crank 77X The 6th Sense Swank 77X crankbait takes power cranking to the next level by allowing you to cover water with a unique new...

Picasso Rhino Head, 3 Pack The Picasso Rhino head was designed with the collaboration of Bassmaster Elite Series Pro Aaron Martens to bring you a ...

V&M J-Proz Series J-Bug Introducing the all-new J-Proz series "J-Bug" designed by 2 time Bassmaster Elite Champion Jacob Powroznik. Designed sp...