ON SALE ITEMS

6th Sense Provoke 106DD  The Provoke series of jerkbaits was designed by our top pros with many key ingredients in mind. The Provoke 106DD will sl...

Bass Assets Willow Leaf Quick Change Blade  Our new quick change blade feature that allows you to change the back blade in seconds to "match the ha...

6th Sense Prawn 4.2 The Prawn 4.2 flipping bait is designed to be your go-to soft bait around the thick stuff. Whether you’re fishing shallow grass...

Godzilla Goby Line Through Swimbait The Godzilla Goby Line Through draws in predators from wide and far with the chance at a big meal. Designed to ...

Developed and successfully utilized in Japan for the popular mid strolling technique with forward facing sonar, the Horizon Head Jig is designed to...

Lake Fork Trophy Lures Hyper Whack'n Worm: 7" With a segmented body on each end of the Hyper Whack’n Worm, this worm gives off a quivering tail ac...

M-Pack Football Jig When you're going after deep-water bass, reach for M-Pack's Football Jig. Fish it along the edges, ledges, rocky slopes and ro...

Spro McRip, Size: 85 The McRip 85 was designed by BASS Elite Series Angler Mike McClelland to be a deep diving suspending jerkbait. The McRip 85 h...

 The Provoke DD series of jerkbaits, meticulously crafted by our top professionals, now includes two versatile sizes: the Provoke 106DD and the new...

A magnum bait that targets huge bass. The realistic vibrations of the soft shell and ABS hollow core composite body combined with the tremendous fi...

River 2 Sea Bully Wa II: 65 Bully Wa has grown up! We took the best walking frog on the market and added some features to make it perform better. ...

Spro BBZ 1 Rat Replacement Tails Built specifically for the Spro BBZ-1 Rat, the Spro BBZ-1 Rat Replacement Tails ensures long-lasting performance ...

Blending the tonal temptation of the Rat-L-Trap with the shallow water presence of a squarebill, the Bill Lewis Echo 1.75 Squarebill Crankbaits tak...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent an...

Hag's Hurricane Bladed Jig A top-tier bladed jig designed for serious anglers who don’t want to break the bank, the Hag's Hurricane Bladed Jig deli...

Resurrecting the classic mushroom jighead cherished by finesse fishing and Ned rig enthusiasts, the OG Mushroom Jighead pairs perfectly with all El...

Berkley Fusion19 hooks are targeted to everyone, from the novice to avid angler. The Weighted EWG hook features a strategically placed lead weight ...

Cull up with the Berkley PowerBait® Unrigged CullShad. Taking shallow water swim-baiting to a new level, the Unrigged CullShad combines big profile...

Lunker City Spanky - 5" The unique center-flex design of this heavy salted lure gives a throbbing "U" type action when hooked in the middle. Twitc...

Stanford Baits Big Show Twin Minn Designed by Major League Fishing pro, Terry “Big Show” Scroggins, the Stanford Baits Big Show Twin Minn Trailer ...

Ryugi Fog Shot Drop Shot Hook Featuring a specialized coating and construction for next-level finesse performance, the Ryugi Fog Shot Drop Shot Hoo...

The Evoke crankbait family was designed for fishing cover. They are born from the concept that crankbaits “must be a tool” to fish around cover and...

River 2 Sea Bubble Walker   Don’t let the beauty confuse you, the Bubble Walker is a walking bait with a concave mouth to leave a bubble trail and...